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BBA Branding & Advertising

In the BBA (Branding & Advertising) program, strategic activities, workshops, and masterclasses are utilized to mentor and hone the skills of students. These learning opportunities are designed and facilitated by experienced professionals and industry experts, who bring their real-world expertise into the classroom. Through these activities, our students are equipped with the practical skills and knowledge necessary to excel in the branding and advertising industry.

Objectives :

  • The BBA program aims to prepare students for successful business careers in a dynamic global environment across Finance, HR and Marketing domains.
  • To develop analytical skills and decision making skills across functional areas of the management.
  • To understand dynamic policy changes and their implication on business policies and strategies.
  • To develop a culture of entrepreneurship and self-employment.

 

Dean of Management Studies

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Head of Department

Mrs. Shobha T.S
M.Com., PGDBA, M.Phil., UGC-NET.

Agency M: Branding & Advertising Agency (Of The Students, By The Students!)

  • Agency M is a unique part of the BBA (Branding & Advertising) program that provides students with a real-world experience in the branding and advertising industry. The agency operates as a fully-functional advertising firm with student teams that work on projects for real clients. Under the guidance of experienced faculty and industry experts, students gain hands-on experience in every aspect of the advertising process, from conceptualization to execution.
  • Through Agency M, students learn valuable skills in teamwork, communication, project management, and strategic thinking that prepare them for successful careers in the industry. Moreover, the agency's industry collaborations and partnerships provide students with valuable networking opportunities that give them a competitive edge in the job market. With Agency M, students get to experience the challenges and rewards of working in the real-world advertising industry while still in college.

Year 1 Strategic Activities:

  • The Beyond Fear workshop is known for helping students confront their fears by eating fire, walking on glass, and interacting with dynamic Indian TV personalities. Lessons in teamwork, exploring the unknown, and overcoming fear are taught through this workshop.
  • SoBA Local, a social media segment, is aimed at providing unique information to diverse audiences in different languages. Barriers and conformity are broken down through SoBA Local, enabling everyone to take pride in their vernacular.
  • The Navarasa workshop allows students to explore their true emotions, foster empathy, and regulate their emotions - a crucial skill in the branding and advertising industry.
  • The importance of acknowledging and expressing their emotions is taught to students through our Letter Writing project, where they write letters to their parents, institution, and the person who inspires them. The exchange of raw and true words makes this project an unforgettable experience.
  • In Brand Biryani, students are taught the importance of standing out by assessing different biryani restaurants in Bengaluru. The project culminates in filming reels with their teams and winning the challenge.
  • Through our Bare Wicked Banter podcast, students learn spontaneity and communication skills. Engaging and thought-provoking content is created through extensive planning and shoot days.
  • The Beg, Borrow, Business project allows students to assess their ability to earn money from virtually nothing while achieving set objectives as they navigate the streets of Bangalore. Valuable lessons in money management are imparted, bringing individuals together as they race to accumulate each penny.
  • SoBA Bytes newsletter provides a platform for students to showcase their creative writing and design skills while breaking away from the textbook mindset. At SoBA Bytes, students have fun and capture the essence of what is done at SoBA!
  • Student teams participate in the 24 Hour Ad Film strategic activity, creating, shooting, editing, and publishing an ad film within 24 hours. Their creativity, speed, and strategic thinking are showcased through this activity.

Year 1 Masterclasses

  • Social Networking: An educational program where experts teach participants how to effectively use social media platforms for networking purposes, expanding their reach, and building relationships with their target audience.
  • Research: A masterclass that provides participants with the skills and knowledge required to conduct research effectively, including formulating research questions, collecting and analyzing data, and presenting findings.
  • Personal Branding: An educational program that focuses on building and managing one's personal brand, including defining one's values, creating a brand identity, and developing a communication strategy to promote oneself effectively.

Year 2 Strategic Activities

  • Fit My Shoe: Participants are divided into teams and are given a budget to design and market a new line of shoes that meet specific customer needs and preferences.
  • Business of Addiction: Learn about the economics and impact of addiction on society, and work together to develop a comprehensive plan to address the issue.
  • Street Play: Participants use the medium of street theater to address social issues and communicate important messages to the audience.
  • Sales Day: Compete in a sales challenge to pitch and sell products or services to potential customers!
  • Fashion Show: Design and showcase a fashion line, while considering factors such as target audience, market trends, and branding.
  • Ad Film Festival: Create and present advertising campaigns for a specific product or service, with a focus on creativity and effectiveness.
  • Agency Hunt: A strategic activity where participants work in teams to research and evaluate advertising agencies, and select the best fit for a specific project or client.

Year 2 Workshops

  • Interpersonal Skills: A workshop that focuses on improving communication, collaboration, and conflict resolution skills in professional and personal settings.
  • Creativity: A workshop that helps participants develop their creative thinking and problem-solving abilities through various exercises and techniques.
  • Grammar of Ad Film Making: A workshop that covers the essential grammar and technical aspects of creating effective and impactful ad films.
  • Digital Marketing: A workshop that provides an overview of digital marketing strategies and tools, and how to use them to achieve business objectives.
  • Problem Solving & Decision Making: A workshop that teaches participants how to identify and analyze problems, generate and evaluate potential solutions, and make effective decisions.

Year 2 Masterclasses

  • Brand Strategy: A masterclass that explores the fundamentals of brand strategy, and how to create a strong and unique brand identity that resonates with the target audience.
  • The Art & Science of Entrepreneurship: A workshop that covers the essential skills and knowledge needed to start and run a successful business, including ideation, business planning, and financial management.

Experiential Learning Activity

  • Itch Summit: An experiential learning event organized and curated by students, which brings together entrepreneurs, innovators, and industry experts to share insights, ideas, and experiences related to innovation and entrepreneurship.

Personalized Mentorship: Learning By Doing

  • The importance of personalized mentorship and learning by doing is understood at SoBA. Individual attention and guidance to help students achieve their academic and career goals are provided by our faculty members who serve as mentors.
  • Experiential learning is prioritized by providing opportunities for students to engage in hands-on projects and internships that allow them to apply what they learn in class to real-world situations. Through the "Learning by Doing" approach, practical skills and experience are gained by students that set them apart in the job market.
  • The personalized mentorship program ensures that individual attention and support are received by students, allowing them to grow and excel in their studies and professional pursuits.

ELIGIBILITY

Students who have completed a two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) are eligible to seek admission to this program.

Additionally, for BBA (Branding & Advertising) students are required to:

  • Participate in a Group Discussion, and
  • Undergo a Personal Interview

SCOPE OF THE PROGRAM / CAREER OPPORTUNITIES

Upon completion of the BBA (Branding & Advertising) program, graduates have a variety of exciting career opportunities available to them. With a strong foundation in branding, advertising, consumer behavior, and creative strategy, graduates can pursue careers as advertising executives, brand managers, marketing directors, digital marketing specialists, media planners, public relations specialists, and more.

The skills learned during the program, combined with hands-on experience gained through internships and projects, give graduates a competitive edge in the job market.

Additionally, the BBA program prepares students for further academic pursuits, including pursuing a master's degree in a related field. Graduates of the BBA program at Mount Carmel College are well-equipped to enter the branding and advertising industry and make a meaningful impact on the world of marketing.

DURATION OF THE COURSE

The undergraduate degree should be of either a three or four-year duration, with multiple entry and exit options within this period, the four-year multidisciplinary Bachelor's programme is the preferred option as it allows the opportunity to experience the full range of holistic and multidisciplinary education. The four-year programme may also lead to a degree with Research, if the student completes a rigorous research project in the major area(s) of study.
Thus the undergraduate programmes shall extend over four academic years Eight Semesters) with multiple entry and exit options. Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days (excluding the time spent for the conduct of final examination of each semester).

MEDIUM OF INTSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behaviour will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behaviour can lead to rustication.

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college. Students will carry their Identity Cards at all times.

 

ASSESSMENT

For Discipline Specific Core Courses (DSC), Discipline Specific Elective Courses (DSE), and Language Courses (L1&L2).

 

ComponentParametersMarks
C1            Continuous Internal Assessment
Internal Assessment Test -110
Seminars/Presentations/Activity10
TOTAL- C 120
C2            Continuous Internal Assessment
Internal Assessment Test -210
Case study /Assignment / Field work / Project work10
TOTAL- C 220
 CIA TOTAL - C 1 + C 240
C3Semester End Examination60
 TOTAL - C 1 + C 2 + C 3100

Semester I

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.1.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.1.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 1 BBA.1.1 Business Management 4:0:0 04 40 60 100 4
DSC – 2 BBA.1.2 Fundamentals of Accounting 4:0:0 04 40 60 100 4
DSC – 3 BBA.1.3 Fundamentals of Marketing and Advertising 4:0:0 04 40 60 100 4
SEC – 1 : SB BBA.1.4 Digital Branding 1:0:2 02 25 25 50 2
OE – 1 BBA.1.5 Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing 3:0:0 03 40 60 100 3
SEC-VB BBA.1.6 Health, Wellness & Yoga 1:0:2 02 50 0 50 2
Sub- Total (Sem-1) 25 315 385 700 25

Semester II

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.2.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.2.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 4 BBA.2.1 Financial Accounting 4:0:0 04 40 60 100 4
DSC – 5 BBA.2.2 Consumer Psychology 4:0:0 04 40 60 100 4
DSC – 6 BBA.2.3 Advertising & Marketing Research 4:0:0 04 40 60 100 4
OE – 2 BBA.2.4 Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing 3:0:0 03 40 60 100 3
AECC BBA.2.5 Environmental Studies 2:0:0 02 20 30 50 2
SEC-VB BBA.2.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:4 02 50 - 50 2
Sub- Total (Sem-2) 25 310 390 700 25

Semester III

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.3.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.3.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 7 BBA.3.1 Corporate Accounting 4:0:0 04 40 60 100 4
DSC – 8 BBA.3.2 Strategic Brand Management 4:0:0 04 40 60 100 4
DSC – 9 BBA.3.3 Foundation of Digital Marketing 4:0:0 04 40 60 100 4
OE – 3 BBA.3.4 Open Elective a. Essentials of Business Management b. Financial Planning and Wealth Management c. Cultural Diversity at Work Place 3:0:0 03 40 60 100 3
SEC – 2 : SB BBA.3.5 Artificial Intelligence 1:0:2 02 25 25 50 2
SEC-VB BBA.3.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:2 02 50 - 50 2
Sub- Total (Sem-3) 25 315 385 700 25

Semester IV

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.4.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.4.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 10 BBA.4.1 Cost Accounting 4:0:0 04 40 60 100 4
DSC – 11 BBA.4.2 Media Management and PR 4:0:0 04 40 60 100 4
DSC – 12 BBA.4.3 Ad Film Making - Essentials 4:0:0 04 40 60 100 4
SEC – 3 BBA.4.4 Financial Literacy & Investment Awareness 1:0:2 02 25 25 50 2
AECC BBA.4.5 Indian Constitution 2:0:0 02 40 60 100 2
SEC-VB BBA.4.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:4 02 50 - 50 2
Sub- Total (Sem-4) 24 295 355 650 24

Semester V

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
DSC-13 BBA.5.1 Account Planning & Advertising 4:0:0 04 40 60 100 4
DSC-14 BBA.5.2 Project/Campaign/Pitch (Interdisciplinary Project) 4:0:0 04 40 60 100 4
DSC – 15 BBA.5.3 Financial Statement Analysis 4:0:0 04 40 60 100 4
DSE-1 BBA.5.4 Operation Research 4:0:0 04 40 60 100 3
DSE-2 BBA.5.5 Brand and Advertising Design 4:0:0 04 40 60 100 3
VOC-1 BBA.5.6 Copywriting, Intellectual Property Rights and Media Law 4:0:0 04 40 60 100 3
SEC – 4 CRT BBA.5.6 Campus Recruitment Training 1:0:2 02 25 25 50 2
Sub- Total (Sem-5) 25 265 385 650 23

Semester VI

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
DSC-16 BBA.6.1 Services Marketing 4:0:0 04 40 60 100 4
DSC-17 BBA.6.2 Business Law 4:0:0 04 40 60 100 4
DSC – 18 BBA.6.3 Strategic Management 4:0:0 04 40 60 100 4
DSE-3 BBA.6.4 Cultural Studies, Contemporary Cultural Research 4:0:0 04 40 60 100 3
DSE-4 BBA.6.5 Storytelling and Content Strategy 4:0:0 04 40 60 100 3
VOC-2 BBA.6.6 Creative Entrepreneurship 3:0:0 04 40 60 100 3
SEC – 4 INTERN BBA.6.7 Internship 0:0:4 02 - 50 50 2
Sub- Total (Sem-6) 26 240 410 650 23

Placement Policy & Guidelines for Students

The Placement Policy is applicable to all students registered with the Placement Cell of Mount Carmel College, Autonomous, and is to be followed during their entire tenure at the college.

  1. The Placement Officer & the Placement Coordinator are the facilitators and counsellors for placement related activities and will be responsible for all concerned activities & functioning of the Placement Cell.
  2. The Student Placement Committee will be assisting the Placement Officer & the Placement Coordinator in all activities related to placements.
  3. Neither the College nor the Placement Cell guarantees a job. The Placement Cell will facilitate and coordinate the placement activities on campus including bringing in companies, coordinating the recruitment drives, organizing recruitment training and other related activities leading to the successful placements of the deserving students.
  4. Applying for a company, getting recruited, joining a company is entirely the responsibility/decision of the student concerned.
  5. Opting to register for placements is completely the choice of the students. As some would want to pursue higher studies or other opportunities, such students can refrain from registering with the Placement Cell.
  6. Students are required to check the ELIGIBILITY CRITERIA for registering with the Placement Cell before registering.
  7. All final year students with an aggregate score of 60% and above and with NO ACTIVE BACKLOGS are eligible to register for placements.
  8. All registered students are required to MANDATORILY attend the recruitment training conducted by the Placement Cell and meet the necessary threshold of 75% attendance and 80% completion of the practice tests & assessments to qualify for applying to the cos. Failing to qualify may result in re-training of the student at an additional cost which is to be borne at actuals by the concerned student.
  9. The Placement Cell will notify all the registered students about the upcoming recruitment drives through mails and Whatsapp group notifications and not individually. The students are to be alert and keep a track of the notifications and apply as per their interest and eligibility.
  10. Once a student registers/enrolls for a particular company, she is expected to complete the entire recruitment process as relevant and required. Failing to do so, will result in the student being debarred from sitting for further recruitment drives. Exceptions will be made at the sole discretion of the Placement Cell only in genuine cases. Such cases/reasons to be formally communicated to the Placement Office over mail at least one day prior to the drive.
  11. The student has a choice not to participate in the recruitment process of a company after attending the Pre-Placement Talk. If she decides to continue, then she will be bound by the College Placement Policy to attend the rest of the recruitment process of the company as stated above.
  12. Students will not be allowed to participate in the selection process of a company for which she has missed the PPT.
  13. While the Placement Cell will do its due diligence and bring in the right companies, it is the responsibility of every student to check the company profile, eligibility, Job Profile and the Job Role before applying. The same will also be mailed and/or updated on the Notice Boards or social media groups.
    a. Ex 1- If a company requires the applicant to have an average of 70%, be well assured that you meet the criteria before applying to that company.
    b. Ex 2- If the company requires you to have NO standing arrears/backlogs at the time of attending the placement process, kindly DO NOT APPLY to the company if you do not meet this criterion.
  14. If, after being selected by a company, for some reason the student is not satisfied either with the pay, the timings, work allotted, etc during onboarding, she will need to take it up with the concerned within the company. The Placement Cell will not be able to intervene in internal matters. However, it is important that the students reach out to us in case there are major deviations from the terms mentioned by the company at the time of recruitment.
  15. A student can apply to as many companies as she wants and appear for interviews until the first job is secured. A student will be considered to have secured a job if her name appears in the final select list of a company.
  16. The Placement Office of MCC follows a strict “ONE OFFER PER STUDENT” Policy. However, if a student has been offered a job with a CTC less than or equal to INR 2 lakhs PA, she can opt to apply for ONE more company, subject to prior formal approval by the Placement Office.
  17. Once a student’s name appears in the final selects of a company, it is obligatory for the student to accept the offer. Rejecting offers is strictly not allowed. Defaulters will be required to submit a letter to the Principal along with a penalty fee which could be equivalent to one month’s salary being offered by the said company.
  18. Recruitment Process: All companies generally follow the following procedure (however they could be exceptions) –
    a. Presentation about the company & Job Profile (Pre-Placement Talk)
    b. Written Exam (Aptitude / Technical Test)
    c. Group Discussion and/or Task (Assignments)
    d. Interview (Technical/HR/Others)
    e. Verification of Documents
    f. Offer Letter
  19. Students are to strictly ensure the following for all recruitment drives:
    a. Must report on time as mentioned in the schedules
    b. Wear Business Formals for every recruitment process. Students wearing casuals during recruitment process will be sent back
    c. Always carry one folder containing resumes (2-3 copies), passport size photos, copies of mark sheets, certificates & stationery
    d. Compulsorily carry College & Govt. ID Cards
  20. Most companies require applicants to have Govt. ID – Aadhar & PAN. Hence it is advised for all students to apply for these before registering for placements.
    Students are not allowed to contact the Company / HR team directly for any reason through the recruitment process. In case of any issues or concerns, they are advised to contact their Placement Office and discuss their problems.
  21. Strict action will be taken against students found to be engaged in maligning the College or the Placement Office with the companies. Any grievances you may have, are to be brought to the notice of the of the Placement Officer for resolution.
  22. If a student makes any false claims in the Resume/Student Registration Form, her registration will be cancelled immediately and job offer if any, will be revoked.
  23. All companies conduct a thorough background check/verification. If the company finds that you have manipulated your marks / documents in any manner/or mis-represented any information, your job offer will be terminated, and your name will be blacklisted.
  24. Strict discipline needs to be followed by every student during the recruitment process. Any sort of indecent behavior/misbehavior which affects the decorum of the Placement Cell or the reputation of the College or the Company, will attract severe penalty and disqualification.
  25. Unless explicitly permitted by the companies, use of mobile phones is strictly prohibited during the recruitment process.
  26. Malpractice in all forms or marking proxies during the selection process and beyond, is strictly prohibited and those caught indulging in such activities would be debarred from the placement process. Also, note that no concessions in any form shall be made in such cases.
  27. It may happen that the campus recruitment process can stretch till late evenings. Students are required and prepared to be available accordingly. In case of off-line drives, students are to inform their parents and should arrange their own transportation.
  28. In case of virtual (online) recruitment drives, it is the responsibility of the students to ensure they have the necessary equipment (laptop/PC with functional webcam and mic) and sufficient internet bandwidth for seamless conduction of the process.
  29. Students are required to provide correct email IDs and contact numbers at the time of registration. These will be used for all communication from the Placement Cell and the recruiting companies. The onus is on the students to ensure the contact details provided are correct and up to date.
  30. Students are advised to check their mails regularly as all communication related to placements will be sent through mails.
  31. It is mandatory that once you receive an Intent Letter/Offer Letter from the Company, a copy must be submitted to the Placement Office. Failing which, the end semester examination Hall Ticket/results will be withheld.
  32. All students registered for placements will be bounded by the Attendance Policy of the College. Any exception to the above is permitted only through formal approval of the Placement Office and the respective Department Heads.

WE EXPECT OUR STUDENTS TO BE PROFESSIONAL AND UPHOLD THE VALUES OF THE COLLEGE AT ALL TIMES.

For all matters not covered in the above policy, the Placement Office will use its discretion to take appropriate decisions as and when required.

The above guidelines are to ensure a smooth process in the best interest of our students and the participating companies.

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