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BBA Business Analytics

The programs aim to enable students to acquire knowledge and skills required by the industry and business sector. It provides the right nurturing ground for students to pursue their entrepreneurial ambitions. The curriculum is industry driven and facilitated by experienced faculty and follows a contemporary take and emphasizes on offering an overview to launch and manage a business effectively. This ensures that our students acquire knowledge of quantitative, qualitative techniques as well as a thorough understanding of the field. Graduates of this degree will be able to demonstrate their skills in Business Communication, Business Statistics, Management, Finance, Organizational Behaviour, Human Resource Management, Business Analytics etc. The Curricular and Extracurricular activities are designed in a way to ensure that the students receive a holistic understanding of managing business through the curriculum.

Dean of Management Studies

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Head of Department

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Vision

  • The Department of Business Studies envisions imparting holistic management education among women while also building skills required for integrating into the society and acting as change agents so as to empower and enable them to take up responsible positions in the industry.

Mission

  • To develop the knowledge and perspective skills among the students as required by the industry.
  • To expose students to the micro and macro environment that affects business and build skills required to analyze the opportunities put forth by the changing macro environment.
  • To enable students to understand the functional areas of management and to equip them with the knowledge of using quantitative and analytical tools in decision-making.
  • To build entrepreneurial skills and help understand the importance of people management and resources management in business.

Objectives

  • This program aims to prepare students for successful business careers in a dynamic global environment across finance. HR and Marketing domains.
  • To develop analytical skills and decision making skills across functional areas of the management.
  • To understand dynamic policy changes and their implication on business policies and strategies.
  • To develop a culture of entrepreneurship and self-employment.
  • Lecturer method of teaching is combined with the use of PPT Presentations.
  • Activity based learning –
    1. Role Play, Group Discussions, Case Study, Video Making –Concept Based Learning, Blogs, Simulation Exercises, Experiential Learning.
    2. Webinar – Interactive Learning Session Using ICT.
    3. Cross Cultural Learning Exercises.
    4. E-T Club – Economic Times Club.
    5. Class – Outside Class.
    6. TGIF – Thank God Its Friday.
  • Compulsory Live Project in the VI Semester – Research based in their respective area of specialization.
  • Submission of assignments on Current Topics as part of Knowledge & Skill enhancement.
  • Presentations on Current Affairs and Policy Changes.
  • Organizing Guest Lectures.
  • Industrial Visits.
  • Organizing National Level Management Fest – Carpediem.
  • Intra-department competitions – Sacrosanct.
  • Participating in National Level Management fests organized by other institutions.
  • Encouraging students to make Power Point Presentations on selected topics, recent trends in Management, Industry and Economy, International Business, etc.
  • Dedicated Quiz hour within the time table to organize business quiz and to discuss current affairs.
  • Encouraging industrial and social research.
  • Offering credit courses in Application of Statistical tools in Social Research, Best Practices in HRM, Retail Analytics, Brand Management, Insurance, Capital Markets and Social Media Management.
  • Offering Value Enrichment Classes on Value Education, Environmental Protection and Indian Constitution.

ELIGIBILITY

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) there to are eligible to seek admission to this program. Additionally, for BBA-Analytics students should have studied Mathematics/ Statistics at PUC / XII STD. level. Further they are required to,

a.) Take a written admission test in Maths, English, Reasoning, Aptitude, Current Affairs and General Knowledge.
b.) Participate in a Group Discussion and
c.) Undergo a Personal Interview.

SCOPE OF THE PROGRAM

The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.

DURATION OF THE COURSE

The course is divided into six semesters over a three-year period.

MEDIUM OF INTSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.

 

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behavior will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behavior can lead to rustication.

 

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college.
Students will carry their Identity Cards at all times.

 

SCHEME OF EVALUATION

Each paper will be evaluated for 100 marks as follows:

Continuous Internal Assessment (CIA)30 Marks
End Semester Examination (ESE)70 Marks
Total100 Marks

Continuous Internal Assessment (CIA) will be assessed as follows:

Class Test – I15 Marks
Skill Development/Project/Assignment/Presentation10 Marks
Attendance05 Marks
Total30 Marks

SEMESTER I

SEM - IPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
LANLANG – 1LAN: KANNADA / HINDI / FRENCH / GERMAN / SANSKRIT / ADDITIONAL ENG.L0430701002
AECCLANG – 2ENGLISHL0430701002
CORE COURSEPAPER – 1.1BUSINESS MANAGEMENTL0430701004
PAPER – 1.2FUNDAMENTALS OF BUSINESS ANALYTICS

3L

2P

0530701004
PAPER – 1.3QUANTITATIVE METHODS & TECHNIQUES4L0430701004
PAPER – 1.4FUNDAMENTALS OF ACCOUNTING4L0430701004
MCVALUE EDN/ RELIGIONL01153550*1*
INDIAN CONSTITUTIONL021535502
C/ ECNCC / NSS / CDP/ RESEARCH / INTERNSHIP      
 TOTAL 28 70022 + 1*

 

SEMESTER II

SEM - IIPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
LANLANG – 1LAN : KANNADA / HINDI / SANSKRIT / FRENCH / GERMAN / ADDITIONAL ENG.L0430701002
AECCLANG – 2ENGLISHL0430701002
CORE COURSEPAPER - 2.1BUSINESS ENVIRONMENTL0430701004
PAPER - 2.2HUMAN RESOURCE MANAGEMENTL0430701004
PAPER - 2.3ESSENTIAL STATISTICS FOR BUSINESS ANALYTICS

3L

2P

0530701004
PAPER - 2.4FINANCIAL ACCOUNTINGL0430701004
MCVALUE EDN/ RELIGIONL01153550*1*
ENVIRONMENTAL STUDIESL021535502
C/ ECNCC / NSS / CDP / RESEARCH / INTERNSHIP      
 TOTAL 28 70022 + 1*

* Value education marks will not be included for the calculation of SGPA and CGPA

 

SEMESTER III

SEM - IIIPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
CORE COURSEPAPER - 3.1CORPORATE ACCOUNTINGL0430701004
PAPER - 3.2APPLICATION OF BUSINESS ANALYTICS

3L

2P

0530701004
PAPER – 3.3BUSINESS ECONOMICSL0430701004
PAPER – 3.4ORGANISATIONAL BEHAVIOURL0430701004
PAPER – 3.5BUSINESS COMMUNICATIONL0430701004
PAPER – 3.6MARKETING MANAGEMENTL0430701004
GCGENERIC COURSE – IDC L021535502
C/ ECNCC / NSS / CDP/ RESEARCH / INTERNSHIP      
 TOTAL 27 65026

 

SEMESTER IV

SEM - IVPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
CORE COURSEPAPER – 4.1FINANCIAL MANAGEMENTL0430701004
PAPER – 4.2COST ACCOUNTINGL0430701004
PAPER – 4.3BANKING LAW AND PRACTICEL0430701004
PAPER - 4.4COMPANY LAWL0430701004
PAPER - 4.5BUSINESS RESEARCH METHODSL0430701004
SECPAPER - 4.6BUSINESS INTELLIGENCE AND DATA VISUALIZATION

3L

2P

0530701004
MCCRT/ ERP/ TALLY  02   2
C/ ECNCC / NSS / CDP / RESEARCH / INTERNSHIP      
 TOTAL 27 65026

 

SEMESTER V

SEM - VPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
CORE COURSEPAPER – 5.1BUSINESS LAWL0430701004
PAPER – 5.2INCOME TAXL0430701004
PAPER – 5.3ENTREPRENEURIAL DEVELOPMENTL0430701004
PAPER – 5.4SERVICES MARKETINGL0430701004
DSEPAPER – 5.5BUSINESS TRANSFORMATION USING AI & ANALYTICS3L
2P
0530701004
PAPER– 5.6OPERATION RESEARCHL0430701004
MCVALUE EDN/ RELIGIONL01153550*1*
C/ ECNCC / NSS / CDP/ RESEARCH / INTERNSHIP      
 TOTAL 25 65024 + 1*

 

SEMESTER VI

SEM - VIPAPER NO.TITLE OF THE PAPERL/ T / P
PAPER
HOURS/ PER WEEKMARKSTOTAL MARKSCREDITS
CIAESE
CORE COURSEPAPER – 6.1STRATEGIC MANAGEMENTL0430701004
PAPER – 6.2FINANCIAL STATEMENT ANALYSISL0430701004
PAPER – 6.3INTERNATIONAL BUSINESSL0430701004
DSEPAPER – 6.4ADVANCED DATA ANALYTICS TECHNIQUESL0430701004
PAPER – 6.5MANAGEMENT PRACTICESL0430701004
SECPAPER - 6.6**RESEARCH PROJECTP04701004
VIVA VOCE30
MCVALUE EDN/ RELIGIONL01153550*1*
C/ ECNCC / NSS / CDP / RESEARCH / INTERNSHIP      
 TOTAL 25 65024 + 1*
 GRAND TOTAL  4000142 + 4*

Placement Policy & Guidelines for Students

The Placement Policy is applicable to all students registered with the Placement Cell of Mount Carmel College, Autonomous, and is to be followed during their entire tenure at the college.

  1. The Placement Officer & the Placement Coordinator are the facilitators and counsellors for placement related activities and will be responsible for all concerned activities & functioning of the Placement Cell.
  2. The Student Placement Committee will be assisting the Placement Officer & the Placement Coordinator in all activities related to placements.
  3. Neither the College nor the Placement Cell guarantees a job. The Placement Cell will facilitate and coordinate the placement activities on campus including bringing in companies, coordinating the recruitment drives, organizing recruitment training and other related activities leading to the successful placements of the deserving students.
  4. Applying for a company, getting recruited, joining a company is entirely the responsibility/decision of the student concerned.
  5. Opting to register for placements is completely the choice of the students. As some would want to pursue higher studies or other opportunities, such students can refrain from registering with the Placement Cell.
  6. Students are required to check the ELIGIBILITY CRITERIA for registering with the Placement Cell before registering.
  7. All final year students with an aggregate score of 60% and above and with NO ACTIVE BACKLOGS are eligible to register for placements.
  8. All registered students are required to MANDATORILY attend the recruitment training conducted by the Placement Cell and meet the necessary threshold of 75% attendance and 80% completion of the practice tests & assessments to qualify for applying to the cos. Failing to qualify may result in re-training of the student at an additional cost which is to be borne at actuals by the concerned student.
  9. The Placement Cell will notify all the registered students about the upcoming recruitment drives through mails and Whatsapp group notifications and not individually. The students are to be alert and keep a track of the notifications and apply as per their interest and eligibility.
  10. Once a student registers/enrolls for a particular company, she is expected to complete the entire recruitment process as relevant and required. Failing to do so, will result in the student being debarred from sitting for further recruitment drives. Exceptions will be made at the sole discretion of the Placement Cell only in genuine cases. Such cases/reasons to be formally communicated to the Placement Office over mail at least one day prior to the drive.
  11. The student has a choice not to participate in the recruitment process of a company after attending the Pre-Placement Talk. If she decides to continue, then she will be bound by the College Placement Policy to attend the rest of the recruitment process of the company as stated above.
  12. Students will not be allowed to participate in the selection process of a company for which she has missed the PPT.
  13. While the Placement Cell will do its due diligence and bring in the right companies, it is the responsibility of every student to check the company profile, eligibility, Job Profile and the Job Role before applying. The same will also be mailed and/or updated on the Notice Boards or social media groups.
    a. Ex 1- If a company requires the applicant to have an average of 70%, be well assured that you meet the criteria before applying to that company.
    b. Ex 2- If the company requires you to have NO standing arrears/backlogs at the time of attending the placement process, kindly DO NOT APPLY to the company if you do not meet this criterion.
  14. If, after being selected by a company, for some reason the student is not satisfied either with the pay, the timings, work allotted, etc during onboarding, she will need to take it up with the concerned within the company. The Placement Cell will not be able to intervene in internal matters. However, it is important that the students reach out to us in case there are major deviations from the terms mentioned by the company at the time of recruitment.
  15. A student can apply to as many companies as she wants and appear for interviews until the first job is secured. A student will be considered to have secured a job if her name appears in the final select list of a company.
  16. The Placement Office of MCC follows a strict “ONE OFFER PER STUDENT” Policy. However, if a student has been offered a job with a CTC less than or equal to INR 2 lakhs PA, she can opt to apply for ONE more company, subject to prior formal approval by the Placement Office.
  17. Once a student’s name appears in the final selects of a company, it is obligatory for the student to accept the offer. Rejecting offers is strictly not allowed. Defaulters will be required to submit a letter to the Principal along with a penalty fee which could be equivalent to one month’s salary being offered by the said company.
  18. Recruitment Process: All companies generally follow the following procedure (however they could be exceptions) –
    a. Presentation about the company & Job Profile (Pre-Placement Talk)
    b. Written Exam (Aptitude / Technical Test)
    c. Group Discussion and/or Task (Assignments)
    d. Interview (Technical/HR/Others)
    e. Verification of Documents
    f. Offer Letter
  19. Students are to strictly ensure the following for all recruitment drives:
    a. Must report on time as mentioned in the schedules
    b. Wear Business Formals for every recruitment process. Students wearing casuals during recruitment process will be sent back
    c. Always carry one folder containing resumes (2-3 copies), passport size photos, copies of mark sheets, certificates & stationery
    d. Compulsorily carry College & Govt. ID Cards
  20. Most companies require applicants to have Govt. ID – Aadhar & PAN. Hence it is advised for all students to apply for these before registering for placements.
    Students are not allowed to contact the Company / HR team directly for any reason through the recruitment process. In case of any issues or concerns, they are advised to contact their Placement Office and discuss their problems.
  21. Strict action will be taken against students found to be engaged in maligning the College or the Placement Office with the companies. Any grievances you may have, are to be brought to the notice of the of the Placement Officer for resolution.
  22. If a student makes any false claims in the Resume/Student Registration Form, her registration will be cancelled immediately and job offer if any, will be revoked.
  23. All companies conduct a thorough background check/verification. If the company finds that you have manipulated your marks / documents in any manner/or mis-represented any information, your job offer will be terminated, and your name will be blacklisted.
  24. Strict discipline needs to be followed by every student during the recruitment process. Any sort of indecent behavior/misbehavior which affects the decorum of the Placement Cell or the reputation of the College or the Company, will attract severe penalty and disqualification.
  25. Unless explicitly permitted by the companies, use of mobile phones is strictly prohibited during the recruitment process.
  26. Malpractice in all forms or marking proxies during the selection process and beyond, is strictly prohibited and those caught indulging in such activities would be debarred from the placement process. Also, note that no concessions in any form shall be made in such cases.
  27. It may happen that the campus recruitment process can stretch till late evenings. Students are required and prepared to be available accordingly. In case of off-line drives, students are to inform their parents and should arrange their own transportation.
  28. In case of virtual (online) recruitment drives, it is the responsibility of the students to ensure they have the necessary equipment (laptop/PC with functional webcam and mic) and sufficient internet bandwidth for seamless conduction of the process.
  29. Students are required to provide correct email IDs and contact numbers at the time of registration. These will be used for all communication from the Placement Cell and the recruiting companies. The onus is on the students to ensure the contact details provided are correct and up to date.
  30. Students are advised to check their mails regularly as all communication related to placements will be sent through mails.
  31. It is mandatory that once you receive an Intent Letter/Offer Letter from the Company, a copy must be submitted to the Placement Office. Failing which, the end semester examination Hall Ticket/results will be withheld.
  32. All students registered for placements will be bounded by the Attendance Policy of the College. Any exception to the above is permitted only through formal approval of the Placement Office and the respective Department Heads.

WE EXPECT OUR STUDENTS TO BE PROFESSIONAL AND UPHOLD THE VALUES OF THE COLLEGE AT ALL TIMES.

For all matters not covered in the above policy, the Placement Office will use its discretion to take appropriate decisions as and when required.

The above guidelines are to ensure a smooth process in the best interest of our students and the participating companies.