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BBA Business Analytics

The Business Analytics program provides students with the necessary knowledge and skills required to excel in the rapidly growing field of data analytics. It covers a broad range of topics, including Excel, Python, Data Visualization with Tableau and Power BI, SQL, and AI-ML, providing students with a comprehensive understanding of data analysis tools and techniques. The course is designed to equip students with the ability to handle large volumes of data, derive meaningful insights, and make data-driven decisions that can positively impact business outcomes.
Mount Carmel College, in association with Miles education, has been fostering student engagement by hosting a variety of activities such as seminars, webinars, master classes, and quizzes. These events provide opportunities for students to learn, grow, and engage with their peers and mentors.
The seminars and webinars cover various topics, from industry insights in Business Analytics and career development to personal growth and well-being. These master classes are conducted by some of the renowned faculties and industry experts, providing students with valuable knowledge and practical skills. The quizzes are a fun way for students to test their knowledge and compete with their peers.
The college’s commitment to student engagement and learning is reflected in the success of these events. Such events are conducted at frequent intervals in the college campus resulting in tremendous student participation. Students feel more confident, gaining knowledge, and more prepared for their future careers.

Objectives :

  • The BBA – Business Analytics Program aims to prepare students for successful business careers in a dynamic global environment across Analytics Domain in Verticals like Finance. HR and Marketing Accounts etc.
  • To develop analytical skills and decision making skills across functional areas of the management.
  • To understand dynamic policy changes and their implication on business policies and strategies.
  • To develop a culture of entrepreneurship and self-employment

 

Dean of Management Studies

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Head of Department

Mrs. Shobha T.S
M.Com., PGDBA, M.Phil., UGC-NET.

The program is highly interactive and includes practical exercises, case studies, and projects, allowing students to apply the concepts they have learned to real-world scenarios. It is taught by experienced faculty members who have deep expertise in the field of Data Analytics.

Interactive Lectures

The course will begin with interactive lectures delivered by experienced faculty, covering the basics of data analytics. Lectures will incorporate real-world examples to demonstrate the practical application of analytics tools and techniques. The lectures will also include hands-on demonstrations and interactive exercises to reinforce the concepts taught.

Hands-On Practical Lab Sessions

Students will have access to fully equipped computer labs with software such as Excel, Python, Tableau, Power BI, and SQL. These labs will provide students with a hands-on learning experience and enable them to practice the concepts taught in class. Faculty members will be present in the lab sessions to provide guidance and support.

Real-Life Data Sets

Students will have access to real-life data sets from various industries, enabling them to gain practical experience in data analysis. These data sets will be used in assignments, projects, and case studies, providing students with a realistic understanding of data analysis in a business context.

Assignments and Projects

Students will be assigned regular assignments and projects to complete outside of class time. The assignments will be designed to reinforce the concepts taught in class and provide practical experience in data analysis. The projects will be more comprehensive and will require students to use a variety of analytics tools and techniques to solve real-world business problems.

Master Classes

Guest lectures will be invited to the course to share their experiences and insights into the field of data analytics. These sessions will provide students with an opportunity to learn from experts in the field and gain a deeper understanding of the current trends and challenges in data analytics.

ELIGIBILITY

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent there to, are eligible to seek admission to three year under graduate programme BBA – Business Analytics. The students should have studied Mathematics/ Statistics/ Economics at PUC level.

SCOPE OF THE PROGRAM

The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.

DURATION OF THE COURSE

The undergraduate degree should be of either a three or four-year duration, with multiple entry and exit options within this period, the four-year multidisciplinary Bachelor’s programme is the preferred option as it allows the opportunity to experience the full range of holistic and multidisciplinary education. The four-year programme may also lead to a degree with Research, if the student completes a rigorous research project in the major area(s) of study. Thus the undergraduate programmes shall extend over four academic years Eight Semesters) with multiple entry and exit options. Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days (excluding the time spent for the conduct of final examination of each semester).

MEDIUM OF INTSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behaviour will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behaviour can lead to rustication.

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college. Students will carry their Identity Cards at all times.  

ASSESSMENT

For Discipline Specific Core Courses (DSC), Discipline Specific Elective Courses (DSE), and Language Courses (L1&L2).  
Component Parameters Marks
C1             Continuous Internal Assessment
Internal Assessment Test -1 10
Seminars/Presentations/Activity 10
TOTAL- C 1 20
C2             Continuous Internal Assessment
Internal Assessment Test -2 10
Case study /Assignment / Field work / Project work 10
TOTAL- C 2 20
CIA TOTAL – C 1 + C 2 40
C3 Semester End Examination 60
TOTAL – C 1 + C 2 + C 3 100

Semester I

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.1.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.1.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 1 BBA.1.1 Business Management 4:0:0 04 40 60 100 4
DSC – 2 BBA.1.2 Fundamentals of Accounting 4:0:0 04 40 60 100 4
DSC – 3 BBA.1.3 Fundamentals of Business Analytics 4:0:0 04 40 60 100 4
SEC – 1 : SB BBA.1.4 Information Technology for Managers 1:0:2 02 25 25 50 2
OE – 1 BBA.1.5 Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing 3:0:0 03 40 60 100 3
SEC-VB BBA.1.6 Health, Wellness & Yoga 1:0:2 02 50 0 50 2
Sub- Total (Sem-1) 25 315 385 700 25

Semester II

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.2.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.2.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 4 BBA.2.1 Financial Accounting 4:0:0 04 40 60 100 4
DSC – 5 BBA.2.2 Business Economics 4:0:0 04 40 60 100 4
DSC – 6 BBA.2.3 Statistical Decision Making for Business Analysis 4:0:0 04 40 60 100 4
OE – 2 BBA.2.4 Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing 3:0:0 03 40 60 100 3
AECC BBA.2.5 Environmental Studies 2:0:0 02 20 30 50 2
SEC-VB BBA.2.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:4 02 50 50 2
Sub- Total (Sem-2) 25 310 390 700 25

Semester III

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.3.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.3.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 7 BBA.3.1 Corporate Accounting 4:0:0 04 40 60 100 4
DSC – 8 BBA.3.2 Business Statistics 4:0:0 04 40 60 100 4
DSC – 9 BBA.3.3 Data Visualization and Storytelling (Power BI & Tableau) 4:0:0 04 40 60 100 4
OE – 3 BBA.3.4 Open Elective a. Essentials of Business Management b. Financial Planning and Wealth Management c. Cultural Diversity at Work Place 3:0:0 03 40 60 100 3
SEC – 2 : SB BBA.3.5 Artificial Intelligence 1:0:2 02 25 25 50 2
SEC-VB BBA.3.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:2 02 50 50 2
Sub- Total (Sem-3) 25 315 385 700 25

Semester IV

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
AECC Lang.4.1 Language – I 3:1:0 03 40 60 100 3
AECC Lang.4.2 Language – II : General English 3:1:0 03 40 60 100 3
DSC – 10 BBA.4.1 Cost Accounting 4:0:0 04 40 60 100 4
DSC – 11 BBA.4.2 Financial Management 4:0:0 04 40 60 100 4
DSC – 12 BBA.4.3 Application of Business Analytics (Python) 4:0:0 04 40 60 100 4
SEC – 3 BBA.4.4 Financial Literacy & Investment Awareness 1:0:2 02 25 25 50 2
AECC BBA.4.5 Indian Constitution 2:0:0 02 40 60 100 2
SEC-VB BBA.4.6 Sports/ NCC/ NSS / R&R (S&G)/ Cultural 0:0:4 02 50 50 2
Sub- Total (Sem-4) 24 295 355 650 24

Semester V

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
DSC-13 BBA.5.1 International Business 4:0:0 04 40 60 100 4
DSC-14 BBA.5.2 Production and Operation Management 4:0:0 04 40 60 100 4
DSC – 15 BBA.5.3 Financial Statement Analysis 4:0:0 04 40 60 100 4
DSE-1 BBA.5.4 Operation Research 4:0:0 04 40 60 100 3
DSE-2 BBA.5.5 Storing, Processing and Querying Business Data (SQL) 4:0:0 04 40 60 100 3
VOC-1 BBA.5.6 Taxation-1 4:0:0 04 40 60 100 3
SEC – 4 CRT BBA.5.6 Campus Recruitment Training 1:0:2 02 25 25 50 2
Sub- Total (Sem-5) 25 265 385 650 23

Semester VI

NEP Category Course Code Course Title/th> L/ T / P Hours P/W Marks Total Marks Credits
CIA ESE
DSC-16 BBA.6.1 Services Marketing 4:0:0 04 40 60 100 4
DSC-17 BBA.6.2 Business Law 4:0:0 04 40 60 100 4
DSC – 18 BBA.6.3 Strategic Management 4:0:0 04 40 60 100 4
DSE-3 BBA.6.4 Modern Retail Management 4:0:0 04 40 60 100 3
DSE-4 BBA.6.5 AI – ML and its Business Applications – I 4:0:0 04 40 60 100 3
VOC-2 BBA.6.6 Taxation-2 3:0:0 04 40 60 100 3
SEC – 4 INTERN BBA.6.7 Internship 0:0:4 02 50 50 2
Sub- Total (Sem-6) 26 240 410 650 23

Placement Policy & Guidelines for Students

The Placement Policy is applicable to all students registered with the Placement Cell of Mount Carmel College, Autonomous, and is to be followed during their entire tenure at the college.

  1. The Placement Officer & the Placement Coordinator are the facilitators and counsellors for placement related activities and will be responsible for all concerned activities & functioning of the Placement Cell.
  2. The Student Placement Committee will be assisting the Placement Officer & the Placement Coordinator in all activities related to placements.
  3. Neither the College nor the Placement Cell guarantees a job. The Placement Cell will facilitate and coordinate the placement activities on campus including bringing in companies, coordinating the recruitment drives, organizing recruitment training and other related activities leading to the successful placements of the deserving students.
  4. Applying for a company, getting recruited, joining a company is entirely the responsibility/decision of the student concerned.
  5. Opting to register for placements is completely the choice of the students. As some would want to pursue higher studies or other opportunities, such students can refrain from registering with the Placement Cell.
  6. Students are required to check the ELIGIBILITY CRITERIA for registering with the Placement Cell before registering.
  7. All final year students with an aggregate score of 60% and above and with NO ACTIVE BACKLOGS are eligible to register for placements.
  8. All registered students are required to MANDATORILY attend the recruitment training conducted by the Placement Cell and meet the necessary threshold of 75% attendance and 80% completion of the practice tests & assessments to qualify for applying to the cos. Failing to qualify may result in re-training of the student at an additional cost which is to be borne at actuals by the concerned student.
  9. The Placement Cell will notify all the registered students about the upcoming recruitment drives through mails and Whatsapp group notifications and not individually. The students are to be alert and keep a track of the notifications and apply as per their interest and eligibility.
  10. Once a student registers/enrolls for a particular company, she is expected to complete the entire recruitment process as relevant and required. Failing to do so, will result in the student being debarred from sitting for further recruitment drives. Exceptions will be made at the sole discretion of the Placement Cell only in genuine cases. Such cases/reasons to be formally communicated to the Placement Office over mail at least one day prior to the drive.
  11. The student has a choice not to participate in the recruitment process of a company after attending the Pre-Placement Talk. If she decides to continue, then she will be bound by the College Placement Policy to attend the rest of the recruitment process of the company as stated above.
  12. Students will not be allowed to participate in the selection process of a company for which she has missed the PPT.
  13. While the Placement Cell will do its due diligence and bring in the right companies, it is the responsibility of every student to check the company profile, eligibility, Job Profile and the Job Role before applying. The same will also be mailed and/or updated on the Notice Boards or social media groups.
    a. Ex 1- If a company requires the applicant to have an average of 70%, be well assured that you meet the criteria before applying to that company.
    b. Ex 2- If the company requires you to have NO standing arrears/backlogs at the time of attending the placement process, kindly DO NOT APPLY to the company if you do not meet this criterion.
  14. If, after being selected by a company, for some reason the student is not satisfied either with the pay, the timings, work allotted, etc during onboarding, she will need to take it up with the concerned within the company. The Placement Cell will not be able to intervene in internal matters. However, it is important that the students reach out to us in case there are major deviations from the terms mentioned by the company at the time of recruitment.
  15. A student can apply to as many companies as she wants and appear for interviews until the first job is secured. A student will be considered to have secured a job if her name appears in the final select list of a company.
  16. The Placement Office of MCC follows a strict “ONE OFFER PER STUDENT” Policy. However, if a student has been offered a job with a CTC less than or equal to INR 2 lakhs PA, she can opt to apply for ONE more company, subject to prior formal approval by the Placement Office.
  17. Once a student’s name appears in the final selects of a company, it is obligatory for the student to accept the offer. Rejecting offers is strictly not allowed. Defaulters will be required to submit a letter to the Principal along with a penalty fee which could be equivalent to one month’s salary being offered by the said company.
  18. Recruitment Process: All companies generally follow the following procedure (however they could be exceptions) –
    a. Presentation about the company & Job Profile (Pre-Placement Talk)
    b. Written Exam (Aptitude / Technical Test)
    c. Group Discussion and/or Task (Assignments)
    d. Interview (Technical/HR/Others)
    e. Verification of Documents
    f. Offer Letter
  19. Students are to strictly ensure the following for all recruitment drives:
    a. Must report on time as mentioned in the schedules
    b. Wear Business Formals for every recruitment process. Students wearing casuals during recruitment process will be sent back
    c. Always carry one folder containing resumes (2-3 copies), passport size photos, copies of mark sheets, certificates & stationery
    d. Compulsorily carry College & Govt. ID Cards
  20. Most companies require applicants to have Govt. ID – Aadhar & PAN. Hence it is advised for all students to apply for these before registering for placements.
    Students are not allowed to contact the Company / HR team directly for any reason through the recruitment process. In case of any issues or concerns, they are advised to contact their Placement Office and discuss their problems.
  21. Strict action will be taken against students found to be engaged in maligning the College or the Placement Office with the companies. Any grievances you may have, are to be brought to the notice of the of the Placement Officer for resolution.
  22. If a student makes any false claims in the Resume/Student Registration Form, her registration will be cancelled immediately and job offer if any, will be revoked.
  23. All companies conduct a thorough background check/verification. If the company finds that you have manipulated your marks / documents in any manner/or mis-represented any information, your job offer will be terminated, and your name will be blacklisted.
  24. Strict discipline needs to be followed by every student during the recruitment process. Any sort of indecent behavior/misbehavior which affects the decorum of the Placement Cell or the reputation of the College or the Company, will attract severe penalty and disqualification.
  25. Unless explicitly permitted by the companies, use of mobile phones is strictly prohibited during the recruitment process.
  26. Malpractice in all forms or marking proxies during the selection process and beyond, is strictly prohibited and those caught indulging in such activities would be debarred from the placement process. Also, note that no concessions in any form shall be made in such cases.
  27. It may happen that the campus recruitment process can stretch till late evenings. Students are required and prepared to be available accordingly. In case of off-line drives, students are to inform their parents and should arrange their own transportation.
  28. In case of virtual (online) recruitment drives, it is the responsibility of the students to ensure they have the necessary equipment (laptop/PC with functional webcam and mic) and sufficient internet bandwidth for seamless conduction of the process.
  29. Students are required to provide correct email IDs and contact numbers at the time of registration. These will be used for all communication from the Placement Cell and the recruiting companies. The onus is on the students to ensure the contact details provided are correct and up to date.
  30. Students are advised to check their mails regularly as all communication related to placements will be sent through mails.
  31. It is mandatory that once you receive an Intent Letter/Offer Letter from the Company, a copy must be submitted to the Placement Office. Failing which, the end semester examination Hall Ticket/results will be withheld.
  32. All students registered for placements will be bounded by the Attendance Policy of the College. Any exception to the above is permitted only through formal approval of the Placement Office and the respective Department Heads.

WE EXPECT OUR STUDENTS TO BE PROFESSIONAL AND UPHOLD THE VALUES OF THE COLLEGE AT ALL TIMES.

For all matters not covered in the above policy, the Placement Office will use its discretion to take appropriate decisions as and when required.

The above guidelines are to ensure a smooth process in the best interest of our students and the participating companies.

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