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BBA Business Analytics

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BBA Business Analytics

This BBA program is designed to equip students with the skills needed to excel in the data-driven business world. By integrating advanced analytical tools and techniques, the program focuses on enabling strategic decision-making and long-term value creation for organisations globally.

The curriculum provides a comprehensive foundation in key areas such as:

● Data Interpretation: Extracting actionable insights from complex datasets.

● Data Visualization: Creating impactful dashboards and visual representations to support decision-making.

● Predictive Modeling: Using statistical and machine learning techniques to forecast trends and outcomes.

 

BBA in Business Analytics vs Traditional Analytics Programs

 

AspectBBA in Business AnalyticsTraditional Analytics Program
Curriculum StructureIndustry-aligned AICPA-CBA standards; hands-on with tools like MS Excel, Tableau, and Python.Often theoretical, focusing on basic tools.
Career OutcomesGlobally recognised; sought after by MNCs and Fortune 500 companies.Limited to local job markets.
Learning ModeHands-on experience using real-world data sets.Mostly classroom learning.
RecognitionRecognized by global organisations for practical expertise.Focuses more on academic knowledge.

The program is highly interactive and includes practical exercises, case studies, and projects, allowing students to apply the concepts they have learned to real-world scenarios. It is taught by experienced faculty members who have deep expertise in the field of Data Analytics.

Interactive Lectures

The course will begin with interactive lectures delivered by experienced faculty, covering the basics of data analytics. Lectures will incorporate real-world examples to demonstrate the practical application of analytics tools and techniques. The lectures will also include hands-on demonstrations and interactive exercises to reinforce the concepts taught.

Hands-On Practical Lab Sessions

Students will have access to fully equipped computer labs with software such as Excel, Python, Tableau, Power BI, and SQL. These labs will provide students with a hands-on learning experience and enable them to practice the concepts taught in class. Faculty members will be present in the lab sessions to provide guidance and support.

Real-Life Data Sets

Students will have access to real-life data sets from various industries, enabling them to gain practical experience in data analysis. These data sets will be used in assignments, projects, and case studies, providing students with a realistic understanding of data analysis in a business context.

Assignments and Projects

Students will be assigned regular assignments and projects to complete outside of class time. The assignments will be designed to reinforce the concepts taught in class and provide practical experience in data analysis. The projects will be more comprehensive and will require students to use a variety of analytics tools and techniques to solve real-world business problems.

Master Classes

Guest lectures will be invited to the course to share their experiences and insights into the field of data analytics. These sessions will provide students with an opportunity to learn from experts in the field and gain a deeper understanding of the current trends and challenges in data analytics.

ELIGIBILITY

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent there to, are eligible to seek admission to three year under graduate programme BBA – Business Analytics. The students should have studied Mathematics/ Statistics/ Economics at PUC level.

SCOPE OF THE PROGRAM

The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.

DURATION OF THE COURSE

The undergraduate degree should be of either a three or four-year duration, with multiple entry and exit options within this period, the four-year multidisciplinary Bachelor’s programme is the preferred option as it allows the opportunity to experience the full range of holistic and multidisciplinary education. The four-year programme may also lead to a degree with Research, if the student completes a rigorous research project in the major area(s) of study.
Thus the undergraduate programmes shall extend over four academic years Eight Semesters) with multiple entry and exit options. Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days (excluding the time spent for the conduct of final examination of each semester).

MEDIUM OF INTSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.

 

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behaviour will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behaviour can lead to rustication.

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college. Students will carry their Identity Cards at all times.

 

ASSESSMENT

For Discipline Specific Core Courses (DSC), Discipline Specific Elective Courses (DSE), and Language Courses (L1&L2).

 

ComponentParametersMarks
C1            Continuous Internal Assessment
Internal Assessment Test -110
Seminars/Presentations/Activity10
TOTAL- C 120
C2            Continuous Internal Assessment
Internal Assessment Test -210
Case study /Assignment / Field work / Project work10
TOTAL- C 220
 CIA TOTAL – C 1 + C 240
C3Semester End Examination60
 TOTAL – C 1 + C 2 + C 3100

Semester I

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
AECCLang.1.1Language – I3:1:00340601003
AECCLang.1.2Language – II : General English3:1:00340601003
DSC – 1BBA.1.1Business Management4:0:00440601004
DSC – 2BBA.1.2Fundamentals of Accounting4:0:00440601004
DSC – 3BBA.1.3Fundamentals of Business Analytics4:0:00440601004
SEC – 1 : SBBBA.1.4Information Technology for Managers1:0:2022525502
OE – 1BBA.1.5Open Elective
a. International Business Environment
b. HR Analytics & Design Thinking
c. Digital Marketing		3:0:00340601003
SEC-VBBBA.1.6Health, Wellness & Yoga1:0:202500502
 Sub- Total (Sem-1) 2531538570025

Semester II

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
AECCLang.2.1Language – I3:1:00340601003
AECCLang.2.2Language – II : General English3:1:00340601003
DSC – 4BBA.2.1Financial Accounting4:0:00440601004
DSC – 5BBA.2.2Business Economics4:0:00440601004
DSC – 6BBA.2.3Statistical Decision Making for Business Analysis4:0:00440601004
OE – 2BBA.2.4Open Elective
a. International Business Environment
b. HR Analytics & Design Thinking
c. Digital Marketing		3:0:00340601003
AECCBBA.2.5Environmental Studies2:0:0022030502
SEC-VBBBA.2.6Sports/ NCC/ NSS / R&R (S&G)/ Cultural0:0:40250–502
 Sub- Total (Sem-2) 2531039070025

Semester III

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
AECCLang.3.1Language – I3:1:00340601003
AECCLang.3.2Language – II : General English3:1:00340601003
DSC – 7BBA.3.1Corporate Accounting4:0:00440601004
DSC – 8BBA.3.2Business Statistics4:0:00440601004
DSC – 9BBA.3.3Data Visualization and Storytelling (Power BI & Tableau)4:0:00440601004
OE – 3BBA.3.4Open Elective
a. Essentials of Business Management
b. Financial Planning and Wealth Management
c. Cultural Diversity at Work Place		3:0:00340601003
SEC – 2 : SBBBA.3.5Artificial Intelligence1:0:2022525502
SEC-VBBBA.3.6Sports/ NCC/ NSS / R&R (S&G)/ Cultural0:0:20250–502
 Sub- Total (Sem-3) 2531538570025

Semester IV

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
AECCLang.4.1Language – I3:1:00340601003
AECCLang.4.2Language – II : General English3:1:00340601003
DSC – 10BBA.4.1Cost Accounting4:0:00440601004
DSC – 11BBA.4.2Financial Management4:0:00440601004
DSC – 12BBA.4.3Application of Business Analytics (Python)4:0:00440601004
SEC – 3BBA.4.4Financial Literacy & Investment Awareness1:0:2022525502
AECCBBA.4.5Indian Constitution2:0:00240601002
SEC-VBBBA.4.6Sports/ NCC/ NSS / R&R (S&G)/ Cultural0:0:40250–502
 Sub- Total (Sem-4) 2429535565024

Semester V

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
DSC-13BBA.5.1International Business4:0:00440601004
DSC-14BBA.5.2Production and Operation Management4:0:00440601004
DSC – 15BBA.5.3Financial Statement Analysis4:0:00440601004
DSE-1BBA.5.4Operation Research4:0:00440601003
DSE-2BBA.5.5Storing, Processing and Querying Business Data (SQL)4:0:00440601003
VOC-1BBA.5.6Taxation-14:0:00440601003
SEC – 4 CRTBBA.5.6Campus Recruitment Training1:0:2022525502
 Sub- Total (Sem-5) 2526538565023

Semester VI

NEP CategoryCourse Code

Course Title/th>

L/ T / PHours P/WMarksTotal MarksCredits
CIAESE
DSC-16BBA.6.1Services Marketing4:0:00440601004
DSC-17BBA.6.2Business Law4:0:00440601004
DSC – 18BBA.6.3Strategic Management4:0:00440601004
DSE-3BBA.6.4Modern Retail Management4:0:00440601003
DSE-4BBA.6.5AI – ML and its Business Applications – I4:0:00440601003
VOC-2BBA.6.6Taxation-23:0:00440601003
SEC – 4 INTERNBBA.6.7Internship0:0:402–50502
 Sub- Total (Sem-6) 2624041065023
  • Integrated Analytics Training: Align your coursework with BBA in Business Analytics and Intelligence standards and develop practical skills in MS Excel, Tableau, and Python.
  • Global Recognition: Gain skills that are highly demanded across top Indian MNCs, Fortune 500 companies and international markets.
  • Career Opportunities: Build a foundation for analytics roles with top Indian MNCs and global organisations.
  • Comprehensive Curriculum: Study essential topics such as statistical decision-making, data visualisation, and AI-ML business applications.
  • Hands-On Learning: Work with real-world data sets and industry-aligned projects to bridge the gap between theory and application.
The partner for this learning program is Miles Education, to know more click here: https://www.mileseducation.com/
Progression & Coursework Students cover the BBA in Business Analytics coursework integrated into their university curriculum:

 

SemesterFocus Area
SEM 1Fundamentals of Business Analytics
SEM 2Statistical Decision-Making and Analysis
SEM 3Data Visualisation and Storytelling Techniques
SEM 4Applications of Business Analytics with Python
SEM 5Storing, Processing& Querying Business Data
SEM 6AI-ML and Business Applications

● Data Scientist: Conduct complex data analysis to drive organisational growth.

● Quantitative Analyst: Support financial decision-making using advanced analytics.

● Business Analytics Manager: Develop and implement data-driven strategies.

● Marketing Analyst: Analyse market trends to optimise campaigns.

● Project Manager: Lead analytics-focused projects aligning with business goals.

● Big Data Analyst: Extract actionable insights from extensive datasets.

Your Journey Starts Here

Embark on a journey to become a global analytics expert. With Miles Education’s BBA in Business Analytics at Mount Carmel College, Bangalore, you’ll graduate with a degree, professional expertise, and the skills to set you apart in competitive markets worldwide.

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Placement Policy & Guidelines for Students

The Placement Policy is applicable to all students registered with the Placement Cell of Mount Carmel College, Autonomous, and is to be followed during their entire tenure at the college.

  1. The Placement Officer & the Placement Coordinator are the facilitators and counsellors for placement related activities and will be responsible for all concerned activities & functioning of the Placement Cell.
  2. The Student Placement Committee will be assisting the Placement Officer & the Placement Coordinator in all activities related to placements.
  3. Neither the College nor the Placement Cell guarantees a job. The Placement Cell will facilitate and coordinate the placement activities on campus including bringing in companies, coordinating the recruitment drives, organizing recruitment training and other related activities leading to the successful placements of the deserving students.
  4. Applying for a company, getting recruited, joining a company is entirely the responsibility/decision of the student concerned.
  5. Opting to register for placements is completely the choice of the students. As some would want to pursue higher studies or other opportunities, such students can refrain from registering with the Placement Cell.
  6. Students are required to check the ELIGIBILITY CRITERIA for registering with the Placement Cell before registering.
  7. All final year students with an aggregate score of 60% and above and with NO ACTIVE BACKLOGS are eligible to register for placements.
  8. All registered students are required to MANDATORILY attend the recruitment training conducted by the Placement Cell and meet the necessary threshold of 75% attendance and 80% completion of the practice tests & assessments to qualify for applying to the cos. Failing to qualify may result in re-training of the student at an additional cost which is to be borne at actuals by the concerned student.
  9. The Placement Cell will notify all the registered students about the upcoming recruitment drives through mails and Whatsapp group notifications and not individually. The students are to be alert and keep a track of the notifications and apply as per their interest and eligibility.
  10. Once a student registers/enrolls for a particular company, she is expected to complete the entire recruitment process as relevant and required. Failing to do so, will result in the student being debarred from sitting for further recruitment drives. Exceptions will be made at the sole discretion of the Placement Cell only in genuine cases. Such cases/reasons to be formally communicated to the Placement Office over mail at least one day prior to the drive.
  11. The student has a choice not to participate in the recruitment process of a company after attending the Pre-Placement Talk. If she decides to continue, then she will be bound by the College Placement Policy to attend the rest of the recruitment process of the company as stated above.
  12. Students will not be allowed to participate in the selection process of a company for which she has missed the PPT.
  13. While the Placement Cell will do its due diligence and bring in the right companies, it is the responsibility of every student to check the company profile, eligibility, Job Profile and the Job Role before applying. The same will also be mailed and/or updated on the Notice Boards or social media groups.
    a. Ex 1- If a company requires the applicant to have an average of 70%, be well assured that you meet the criteria before applying to that company.
    b. Ex 2- If the company requires you to have NO standing arrears/backlogs at the time of attending the placement process, kindly DO NOT APPLY to the company if you do not meet this criterion.
  14. If, after being selected by a company, for some reason the student is not satisfied either with the pay, the timings, work allotted, etc during onboarding, she will need to take it up with the concerned within the company. The Placement Cell will not be able to intervene in internal matters. However, it is important that the students reach out to us in case there are major deviations from the terms mentioned by the company at the time of recruitment.
  15. A student can apply to as many companies as she wants and appear for interviews until the first job is secured. A student will be considered to have secured a job if her name appears in the final select list of a company.
  16. The Placement Office of MCC follows a strict “ONE OFFER PER STUDENT” Policy. However, if a student has been offered a job with a CTC less than or equal to INR 2 lakhs PA, she can opt to apply for ONE more company, subject to prior formal approval by the Placement Office.
  17. Once a student’s name appears in the final selects of a company, it is obligatory for the student to accept the offer. Rejecting offers is strictly not allowed. Defaulters will be required to submit a letter to the Principal along with a penalty fee which could be equivalent to one month’s salary being offered by the said company.
  18. Recruitment Process: All companies generally follow the following procedure (however they could be exceptions) –
    a. Presentation about the company & Job Profile (Pre-Placement Talk)
    b. Written Exam (Aptitude / Technical Test)
    c. Group Discussion and/or Task (Assignments)
    d. Interview (Technical/HR/Others)
    e. Verification of Documents
    f. Offer Letter
  19. Students are to strictly ensure the following for all recruitment drives:
    a. Must report on time as mentioned in the schedules
    b. Wear Business Formals for every recruitment process. Students wearing casuals during recruitment process will be sent back
    c. Always carry one folder containing resumes (2-3 copies), passport size photos, copies of mark sheets, certificates & stationery
    d. Compulsorily carry College & Govt. ID Cards
  20. Most companies require applicants to have Govt. ID – Aadhar & PAN. Hence it is advised for all students to apply for these before registering for placements.
    Students are not allowed to contact the Company / HR team directly for any reason through the recruitment process. In case of any issues or concerns, they are advised to contact their Placement Office and discuss their problems.
  21. Strict action will be taken against students found to be engaged in maligning the College or the Placement Office with the companies. Any grievances you may have, are to be brought to the notice of the of the Placement Officer for resolution.
  22. If a student makes any false claims in the Resume/Student Registration Form, her registration will be cancelled immediately and job offer if any, will be revoked.
  23. All companies conduct a thorough background check/verification. If the company finds that you have manipulated your marks / documents in any manner/or mis-represented any information, your job offer will be terminated, and your name will be blacklisted.
  24. Strict discipline needs to be followed by every student during the recruitment process. Any sort of indecent behavior/misbehavior which affects the decorum of the Placement Cell or the reputation of the College or the Company, will attract severe penalty and disqualification.
  25. Unless explicitly permitted by the companies, use of mobile phones is strictly prohibited during the recruitment process.
  26. Malpractice in all forms or marking proxies during the selection process and beyond, is strictly prohibited and those caught indulging in such activities would be debarred from the placement process. Also, note that no concessions in any form shall be made in such cases.
  27. It may happen that the campus recruitment process can stretch till late evenings. Students are required and prepared to be available accordingly. In case of off-line drives, students are to inform their parents and should arrange their own transportation.
  28. In case of virtual (online) recruitment drives, it is the responsibility of the students to ensure they have the necessary equipment (laptop/PC with functional webcam and mic) and sufficient internet bandwidth for seamless conduction of the process.
  29. Students are required to provide correct email IDs and contact numbers at the time of registration. These will be used for all communication from the Placement Cell and the recruiting companies. The onus is on the students to ensure the contact details provided are correct and up to date.
  30. Students are advised to check their mails regularly as all communication related to placements will be sent through mails.
  31. It is mandatory that once you receive an Intent Letter/Offer Letter from the Company, a copy must be submitted to the Placement Office. Failing which, the end semester examination Hall Ticket/results will be withheld.
  32. All students registered for placements will be bounded by the Attendance Policy of the College. Any exception to the above is permitted only through formal approval of the Placement Office and the respective Department Heads.

WE EXPECT OUR STUDENTS TO BE PROFESSIONAL AND UPHOLD THE VALUES OF THE COLLEGE AT ALL TIMES.

For all matters not covered in the above policy, the Placement Office will use its discretion to take appropriate decisions as and when required.

The above guidelines are to ensure a smooth process in the best interest of our students and the participating companies.

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