BBA Regular
- About Program
- Teaching Pedagogy
- Program Specifications
- Program Matrix
- Career Prospects
The programs aim to enable students to acquire knowledge and skills required by the industry and business sector. It provides the right nurturing ground for students to pursue their entrepreneurial ambitions. The curriculum is industry driven and facilitated by experienced faculty and follows a contemporary take and emphasizes on offering an overview to launch and manage a business effectively. This ensures that our students acquire knowledge of quantitative, qualitative techniques as well as a thorough understanding of the field. Graduates of this degree will be able to demonstrate their skills in Business Communication, Business Statistics, Management, Finance, Organizational Behaviour, Human Resource Management, Business Analytics etc. The Curricular and Extracurricular activities are designed in a way to ensure that the students receive a holistic understanding of managing business through the curriculum.
Objectives :
- The BBA program aims to prepare students for successful business careers in a dynamic global environment across Finance, HR and Marketing domains.
- To develop analytical skills and decision making skills across functional areas of the management.
- To understand dynamic policy changes and their implication on business policies and strategies.
- To develop a culture of entrepreneurship and self-employment.
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Dean of Management Studies
Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.
Head of Department
Mrs. Shobha T.S
M.Com., PGDBA., M.Phil., UGC-NET.
- Lecturer method of teaching is combined with the use of PPT Presentations.
- Activity based learning –
- Role Play, Group Discussions, Case Study, Video Making –Concept Based Learning, Blogs, Simulation Exercises, Experiential Learning.
- Webinar – Interactive Learning Session Using ICT.
- Cross Cultural Learning Exercises.
- E-T Club – Economic Times Club.
- Class – Outside Class.
- TGIF – Thank God Its Friday.
- Compulsory Live Project in the VI Semester – Research based in their respective area of specialization.
- Submission of assignments on Current Topics as part of Knowledge & Skill enhancement.
- Presentations on Current Affairs and Policy Changes.
- Organizing Guest Lectures.
- Industrial Visits.
- Organizing National Level Management Fest – Carpediem.
- Intra-department competitions – Sacrosanct.
- Participating in National Level Management fests organized by other institutions.
- Encouraging students to make Power Point Presentations on selected topics, recent trends in Management, Industry and Economy, International Business, etc.
- Dedicated Quiz hour within the time table to organize business quiz and to discuss current affairs.
- Encouraging industrial and social research.
- Offering credit courses in Application of Statistical tools in Social Research, Best Practices in HRM, Retail Analytics, Brand Management, Insurance, Capital Markets and Social Media Management.
- Offering Value Enrichment Classes on Value Education, Environmental Protection and Indian Constitution.
ELIGIBILITY
SCOPE OF THE PROGRAM
The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.DURATION OF THE COURSE
The undergraduate degree should be of either a three or four-year duration, with multiple entry and exit options within this period, the four-year multidisciplinary Bachelor’s programme is the preferred option as it allows the opportunity to experience the full range of holistic and multidisciplinary education. The four-year programme may also lead to a degree with Research, if the student completes a rigorous research project in the major area(s) of study. Thus the undergraduate programmes shall extend over four academic years Eight Semesters) with multiple entry and exit options. Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days (excluding the time spent for the conduct of final examination of each semester).MEDIUM OF INTSTRUCTION
The medium of Instruction and Examination shall be in English.ATTENDANCE
- Each semester shall be taken as a unit for the purpose of calculating attendance.
- A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.
DISCIPLINE
- Discipline must be maintained on campus and in class.
- Insubordinate and rude behaviour will be strictly dealt with.
- Mobiles are banned on campus.
- Repeated violation of rules and unacceptable behaviour can lead to rustication.
DRESS CODE
The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college. Students will carry their Identity Cards at all times.ASSESSMENT
For Discipline Specific Core Courses (DSC), Discipline Specific Elective Courses (DSE), and Language Courses (L1&L2).Component | Parameters | Marks |
---|---|---|
C1 | Â Â Â Â Â Â Continuous Internal Assessment | |
Internal Assessment Test -1 | 10 | |
Seminars/Presentations/Activity | 10 | |
TOTAL- C 1 | 20 | |
C2 | Â Â Â Â Â Â Continuous Internal Assessment | |
Internal Assessment Test -2 | 10 | |
Case study /Assignment / Field work / Project work | 10 | |
TOTAL- C 2 | 20 | |
CIA TOTAL – C 1 + C 2 | 40 | |
C3 | Semester End Examination | 60 |
TOTAL – C 1 + C 2 + C 3 | 100 |
Semester I
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
AECC | Lang.1.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
AECC | Lang.1.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
DSC – 1 | BBA.1.1 | Business Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 2 | BBA.1.2 | Fundamentals of Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 3 | BBA.1.3 | Business Mathematics | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
SEC – 1 : SB | BBA.1.4 | Information Technology for Managers | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
OE – 1 | BBA.1.5 | Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
SEC-VB | BBA.1.6 | Health, Wellness & Yoga | 1:0:2 | 02 | 50 | 0 | 50 | 2 |
 | Sub- Total (Sem-1) |  | 25 | 315 | 385 | 700 | 25 |
Semester II
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
AECC | Lang.2.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
AECC | Lang.2.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
DSC – 4 | BBA.2.1 | Financial Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 5 | BBA.2.2 | Business Economics | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 6 | BBA.2.3 | Human Resource Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
OE – 2 | BBA.2.4 | Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
AECC | BBA.2.5 | Environmental Studies | 2:0:0 | 02 | 20 | 30 | 50 | 2 |
SEC-VB | BBA.2.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:4 | 02 | 50 | – | 50 | 2 |
 | Sub- Total (Sem-2) |  | 25 | 310 | 390 | 700 | 25 |
Semester III
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
AECC | Lang.3.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
AECC | Lang.3.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
DSC – 7 | BBA.3.1 | Corporate Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 8 | BBA.3.2 | Business Statistics | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 9 | BBA.3.3 | Marketing Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
OE – 3 | BBA.3.4 | Open Elective a. Essentials of Business Management b. Financial Planning and Wealth Management c. Cultural Diversity at Work Place | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
SEC – 2 : SB | BBA.3.5 | Artificial Intelligence | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
SEC-VB | BBA.3.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:2 | 02 | 50 | – | 50 | 2 |
 | Sub- Total (Sem-3) |  | 25 | 315 | 385 | 700 | 25 |
Semester IV
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
AECC | Lang.4.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
AECC | Lang.4.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
DSC – 10 | BBA.4.1 | Cost Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 11 | BBA.4.2 | Banking Law and Practice | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 12 | BBA.4.3 | Financial Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
SEC – 3 | BBA.4.4 | Financial Literacy & Investment Awareness | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
AECC | BBA.4.5 | Indian Constitution | 2:0:0 | 02 | 40 | 60 | 100 | 2 |
SEC-VB | BBA.4.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:4 | 02 | 50 | – | 50 | 2 |
 | Sub- Total (Sem-4) |  | 24 | 295 | 355 | 650 | 24 |
Semester V
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
DSC-13 | BBA.5.1 | Business Law | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC-14 | BBA.5.2 | International Business | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 15 | BBA.5.3 | Financial Statement Analysis | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSE-1 | BBA.5.4 | Elective : Paper -1 | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
DSE-2 | BBA.5.5 | Elective : Paper – 2 | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
VOC-1 | BBA.5.6 | Taxation-1 | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
SEC – 4 CRT | BBA.5.6 | Campus Recruitment Training | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
 | Sub- Total (Sem-5) |  | 25 | 265 | 385 | 650 | 23 |
Semester VI
NEP Category | Course Code | Course Title/th> | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
---|---|---|---|---|---|---|---|---|
CIA | ESE | |||||||
DSC-16 | BBA.6.1 | Services Marketing | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC-17 | BBA.6.2 | Strategic Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSC – 18 | BBA.6.3 | Operations Research | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
DSE-3 | BBA.6.4 | Elective : Paper -3 | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
DSE-4 | BBA.6.5 | Elective : Paper – 4 | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
VOC-2 | BBA.6.6 | Taxation-2 | 3:0:0 | 04 | 40 | 60 | 100 | 3 |
SEC – 4 INTERN | BBA.6.7 | Internship | 0:0:4 | 02 | – | 50 | 50 | 2 |
 | Sub- Total (Sem-6) |  | 26 | 240 | 410 | 650 | 23 |
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List of Open Elective Courses Offered ( For Non – Commerce and Management Students)
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Semester – IÂ
- International Business Environment
- HR Analytics and Design Thinking
- Digital Marketing
Semester – II
- Essentials of Business Management
- Financial Planning and Wealth Management
- Cultural Diversity at Work Place.