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BBA

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Entry Year

2021

Qualification

BBA
(APPLICATIONS CLOSED)

Duration

3 years

Overview

About the College

Mount Carmel College for Women, run by the Congregation of the Carmelite Sisters of St. Teresa, founded in 1948 to meet the increasing demand for women’s education in India, is a minority institution run primarily for Catholic students but in the spirit of service it opens its doors to those of all castes and creeds. It draws its Inspiration from the Person and Teaching of Jesus Christ, Universal Master and Model of Education.

Initially affiliated to Mysore University, it became an affiliated college of Bangalore University in the year 1964. Post Trifurcation of Bangalore University, the college is affiliated to Bengaluru Central University from the academic year 2018-19. The college has been Assessed and Re-Accredited by the National Assessment and Accreditation Council (NAAC) and been awarded A Grade. The College was granted Autonomy in the academic year 2005 – 2006, and has been identified by UGC as “Centre with Potential for Excellence” (CPE). the college is consistently ranked among the top 10 Institution of higher education in India.

DEPARTMENT OF BUSINESS STUDIES – BBA

The Department of Business Studies was established in 1993 and offers two undergraduate programs in Business Management. BBA –Regular (Specialization in Finance, Marketing, HRM and International Business) and BBA – (Business Analytics).
The program content is delivered by highly experienced, qualified and professional faculty, both full time and visiting. Industry experts constitutes the BOS on a regular basis to make the content industry ready. The institution offers excellent infrastructure, like state of art auditorium, seminar halls, Net enabled library and Computer Centre, A.V Rooms etc.

About the Program

The BBA program is an Undergraduate Degree Program in Business and Management Studies. The Department of Business Studies offers Two undergraduate programs
• BBA –Regular (Specialization in Finance, Marketing, HRM and International Business)
• BBA – Business Analytics
The programs aim to enable students to acquire knowledge and skills required by the industry and business sector. It provides the right nurturing ground for students to pursue their entrepreneurial ambitions. The curriculum is industry driven and facilitated by experienced faculty and follows a contemporary take and emphasizes on offering an overview to launch and manage a business effectively. This ensures that our students acquire knowledge of quantitative, qualitative techniques as well as a thorough understanding of the field. Graduates of this degree will be able to demonstrate their skills in Business Communication, Business Statistics, Management, Finance, Organizational Behaviour, Human Resource Management, Business Analytics etc. The Curricular and Extracurricular activities are designed in a way to ensure that the students receive a holistic understanding of managing business through the curriculum.

Dean of Management Studies

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Head of Department

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Vision

  • The Department of Business Studies envisions imparting holistic management education among women while also building skills required for integrating into the society and acting as change agents so as to empower and enable them to take up responsible positions in the industry

Mission

  • To develop the knowledge and perspective skills among the students as required by the industry
  • To expose students to the micro and macro environment that affects business and build skills required to analyze the opportunities put forth by the changing macro environment
  • To enable students to understand the functional areas of management and to equip them with the knowledge of using quantitative and analytical tools in decision-making
  • To build entrepreneurial skills and help understand the importance of people management and resources management in business

Program Objectives

BBA – REGULAR

• This program aims to prepare students for successful business careers in a dynamic global environment across finance. HR and Marketing domains.
• To develop analytical skills and decision making skills across functional areas of the management.
• To understand dynamic policy changes and their implication on business policies and strategies.
• To develop a culture of entrepreneurship and self-employment.

BBA – BUSINESS ANALYTICS

• This program aims to enables Students to understand the Fundamentals of Business Analytics and Build a Mind-set for Data-driven Decision Making.
• To understand the relevance of Business Analytics for Decision Making across functional areas like HR, Finance, Marketing, CRM and Pricing Strategies.
• To Build a Strong Foundation in Statistics and Probability to better understand data for Business Analytics.
• Increasing the Probability of Employability in the Field of Business Analytics, it is sort of Industry Readiness Programme
• To help students to use Tableau, a powerful business intelligence tool, to visualize and share insights from data
• To learn the Art and Science of Data Storytelling and achieve greater analytics impact.
• To impart Skills to use Advanced Excel to gather, transform, and analyse data.
• To learn how to use Power Query and Power Pivot in Excel.
• To understand Depth of Statistical Data and machine learning algorithm using ‘r’ and Tableau

TEACHING PEDAGOGY

• Lecturer method of teaching is combined with the use of PPT Presentations,
• Activity based learning –
o Role Play, Group Discussions, Case Study, Video Making –Concept Based Learning, Blogs, Simulation Exercises, Experiential Learning
o Webinar – Interactive Learning Session Using ICT.
o Cross Cultural Learning Exercises
o E-T Club – Economic Times Club
o Class – Outside Class
o TGIF – Thank God Its Friday
• Compulsory Live Project in the VI Semester – Research based in their respective area of specialization.
• Submission of assignments on Current Topics as part of Knowledge & Skill enhancement.
• Presentations on Current Affairs and Policy Changes.
• Organizing Guest Lectures.
• Industrial Visits.
• Organizing National Level Management Fest – Carpediem
• Intra-department competitions –Sacrosanct
• Participating in National Level Management fests organized by other institutions
• Encouraging students to make Power Point Presentations on selected topics, recent trends in Management, Industry and Economy, International Business, etc.
• Dedicated Quiz hour within the time table to organize business quiz and to discuss current affairs.
• Encouraging industrial and social research.
• Offering credit courses in Application of Statistical tools in Social Research, Best Practices in HRM, Retail Analytics, Brand Management, Insurance, Capital Markets and Social Media Management.
• Offering Value Enrichment Classes on Value Education, Environmental Protection and Indian Constitution.

Program Specifications

ELIGIBILITY: BBA-REGULAR

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) there to are eligible to seek admission to this program. Further they are required to,
a. Take a written admission test in Maths, English, Reasoning, Aptitude, Current Affairs and General Knowledge.
b. Participate in a Group Discussion and
c. Undergo a Personal Interview

ELIGIBILITY: BBA – BUSINESS ANALYTICS

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) there to are eligible to seek admission to this program. Additionally, for BBA-Analytics students should have studied Mathematics/ Statistics at PUC / XII STD. level. Further they are required to,
a. Take a written admission test in Maths, English, Reasoning, Aptitude, Current Affairs and General Knowledge.
b. Participate in a Group Discussion and
c. Undergo a Personal Interview

SCOPE OF THE PROGRAM

The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.

DURATION OF THE COURSE

The course is divided into six semesters over a three-year period.

MEDIUM OF INSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behavior will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behavior can lead to rustication.

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college.
Students will carry their Identity Cards at all times.

SCHEME OF EVALUATION

Each paper will be evaluated for 100 marks as follows:

Continuous Internal Assessment (CIA) 30 Marks
End Semester Examination (ESE)  70 Marks
Total  100 Marks

Continuous Internal Assessment (CIA) will be assessed as follows:

Class Test – I 15 Marks
Skill Development/Project/Assignment/Presentation  10 Marks
Attendance  05 Marks
Total  30 Marks

BBA- SEMESTER SCHEME – COURSE MATRIX

BBA – REGULAR - 2020- 2021

Semester – I

 

SEM- I

 PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN: KANNADA/ HINDI/ FRENCH GERMAN / SANSKRIT /  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER – 1.1 BUSINESS MANAGEMENT L 04 30 70 100 4
PAPER – 1.2 BUSINESS ECONOMICS L 04 30 70 100 4
PAPER – 1.3 BUSINESS MATHEMATICS 4L

1T

 05 30 70 100 4
PAPER – 1.4 FUNDAMENTALS OF ACCOUNTING 4L

1T

 05 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
 ABILITY ENHANCEMENT COURSE–AEC

INDIAN CONSTITUTION

 L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   29   700 22 + 1*

Semester – II

SEM- II PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN : KANNADA/ HINDI / SANSKRIT / FRENCH / GERMAN  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER-2.1 BUSINESS ENVIRONMENT L 04 30 70 100 4
PAPER-2.2 HUMAN RESOURCE MANAGEMENT L 04 30 70 100 4
PAPER-2.3 BUSINESS STATISTICS 4L

1T

 05 30 70 100 4
PAPER-2.4 FINANCIAL ACCOUNTING 4L

1T

 05 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
  ABILITY ENHANCEMENT COURSE–AEC

                                             ENVIRONMENTAL STUDIES

 L 02 15 35 50 2
C/ EC  
 

 

 TOTAL   29   700 22 + 1*

* Value education marks will not be included for the calculation of SGPA and CGPA

Semester – III

SEM- III PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER  -3.1 CORPORATE ACCOUNTING L 04 30 70 100 4
PAPER  -3.2 INFORMATION TECHNOLOGY FOR MANAGERS L 04 30 70 100 4
ITM – LAB SESSIONS P 02 – – – –
PAPER – 3.3 INTERNATIONAL BUSINESS L 04 30 70 100 4
PAPER – 3.4 ORGANISATIONAL BEHAVIOUR L 04 30 70 100 4
PAPER – 3.5 BUSINESS COMMUNICATION L 04 30 70 100 4
GC PAPER – 3.6 MARKETING MANAGEMENT L 04 30 70 100 4
C/ EC GENERIC COURSE( GC) – IDC L 02 15 35 50 2
TOTAL   28   650 26

Semester – IV

SEM- IV PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER – 4.1 FINANCIAL MANAGEMENT L 04 30 70 100 4
PAPER – 4.2 COST ACCOUNTING L 04 30 70 100 4
PAPER – 4.3 BANKING LAW AND PRACTICE L 04 30 70 100 4
PAPER -4.4 COMPANY LAW L 04 30 70 100 4
PAPER -4.5 PRODUCTION AND OPERATIONS MANAGEMENT L 04 30 70 100 4
SEC PAPER  4.6 BUSINESS RESEARCH METHODS L 04 30 70 100 4
MC SKILL ENHANCEMENT COURSE – SEC

TALLY/ ADVANCED EXCEL/ CRT

 L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   26   650 26

Semester – V

SEM- V PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

CORE COURSE

 PAPER– 5.1 BUSINESS LAW L 04 30 70 100 4
PAPER– 5.2 INCOME TAX L 04 30 70 100 4
PAPER– 5.3 ENTREPRENEURIAL DEVELOPMENT L 04 30 70 100 4
 

DSE

 PAPER– 5.4 SERVICES MARKETING L 04 30 70 100 4
PAPER– 5.5 DSE – ELECTIVE-I L 04 30 70 100 4
PAPER– 5.6 DSE – ELECTIVE-II L 04 30 70 100 4
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC
 

 

 TOTAL   25   650 24 + 1*

Semester – VI

SEM- VI PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER– 6.1 STRATEGIC MANAGEMENT L 04 30 70 100 4
PAPER– 6.2 FINANCIAL STATEMENT ANALYSIS L 04 30 70 100 4
PAPER– 6.3 MANAGEMENT INFORMATION SYSTEMS L 04 30 70 100 4
MIS-PRACTICALS P 02 – – – –
 

DSE

 

 PAPER– 6.4 DSE – ELECTIVE-III L 04 30 70 100 4
PAPER– 6.5 DSE – ELECTIVE-IV L 04 30 70 100 4
SEC PAPER-6.6** RESEARCH PROJECT P 04 – 70 100 4
VIVA VOCE – 30
C/ EC VALUE EDN/ RELIGION L 01 15 35 50* 1*
 
 

 

 TOTAL   27   650 24 + 1*
GRAND TOTAL       4000 144 + 4*

*Value education/ Curricular & Extra- Curricular marks/credits will not be included for the calculation of SGPA & CGPA
DSE –DISCIPLINE SPECIFIC ELECTIVE
Note – Paper – 6.6**- Research Project and Viva Voce will be for a total of 100 marks
Research Project will be evaluated for 70 marks and Viva Voce will carry 30 marks.

FIFTH AND SIXTH SEMESTER

SUBJECT SPECIALISATION & ELECTIVES

SPECIALISATION: HUMAN RESOURCE MANAGEMENT

ELECTIVE I : HUMAN RESOURCE DEVELOPMENT
ELECTIVE II : INTERNATIONAL HUMAN RESOURCE MANAGEMENT
ELECTIVE III : INDUSTRIAL RELATIONS
ELECTIVE IV : INDUSTRAL LAWS

SPECIALISATION: MARKETING MANAGEMENT

ELECTIVE I : PRODUCT AND BRAND MANAGEMENT
ELECTIVE II : CONSUMER BEHAVIOUR
ELECTIVE III : ADVERTISING AND MEDIA MANAGEMENT
ELECTIVE IV : SERVICES MANAGEMENT

SPECIALISATION: FINANCE

ELECTIVE I : FINANCIAL MARKETS AND SERVICES
ELECTIVE II : COST ANALYSIS FOR DECISION MAKING
ELECTIVE III : INVESTMENT AND PORTFOLIO MANAGEMENT
ELECTIVE IV : INTERNATIONAL FINANCE AND FOREX MANAGEMENT

SPECIALISATION: INTERNATIONAL BUSINESS

ELECTIVE I : EXIM TRADE
ELECTIVE II : INTERNATIONAL MARKETING
ELECTIVE III : INTERNATIONAL FINANCE
ELECTIVE IV : INTERNATIONAL HRM

BBA- SEMESTER SCHEME – COURSE MATRIX

BBA- ANALYTICS COURSE MATRIX - 2020- 2021

SEMESTER - I

 

SEM- I

 PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 LANG – 1 LAN: KANNADA/ HINDI/ FRENCH GERMAN / SANSKRIT /  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER – 1.1 BUSINESS MANAGEMENT L 04 30 70 100 4
PAPER – 1.2 FUNDAMENTALS OF BUSINESS ANALYTICS 3L

2P

 05 30 70 100 4
PAPER – 1.3 QUANTITATIVE METHODS & TECHNIQUES 4L 04 30 70 100 4
PAPER – 1.4 FUNDAMENTALS OF ACCOUNTING 4L 04 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
INDIAN CONSTITUTION L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   28   700 22 + 1*

SEMESTER - II

SEM- II PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN : KANNADA/ HINDI / SANSKRIT / FRENCH / GERMAN  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER-2.1 BUSINESS ENVIRONMENT L 04 30 70 100 4
PAPER-2.2 HUMAN RESOURCE MANAGEMENT L 04 30 70 100 4
PAPER-2.3 ESSENTIAL STATISTICS FOR BUSINESS ANALYTICS   3L

2P

 05 30 70 100 4
PAPER-2.4 FINANCIAL ACCOUNTING L 04 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
ENVIRONMENTAL STUDIES L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   28   700 22 + 1*

* Value education marks will not be included for the calculation of SGPA and CGPA

SEMESTER - III

SEM- III PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER  -3.1 CORPORATE ACCOUNTING L 04 30 70 100 4
PAPER  -3.2 APPLICATION OF BUSINESS ANALYTICS 3L

2P

 05 30 70 100 4
PAPER – 3.3 BUSINESS ECONOMICS L 04 30 70 100 4
PAPER – 3.4 ORGANISATIONAL BEHAVIOUR L 04 30 70 100 4
PAPER – 3.5 BUSINESS COMMUNICATION L 04 30 70 100 4
PAPER – 3.6 MARKETING MANAGEMENT L 04 30 70 100 4
GC GENERIC COURSE – IDC L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   27   650 26

SEMESTER - IV

SEM- IV PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER – 4.1 FINANCIAL MANAGEMENT L 04 30 70 100 4
PAPER – 4.2 COST ACCOUNTING L 04 30 70 100 4
PAPER – 4.3 BANKING LAW AND PRACTICE L 04 30 70 100 4
PAPER -4.4 COMPANY LAW L 04 30 70 100 4
PAPER -4.5 BUSINESS RESEARCH METHODS L 04 30 70 100 4
SEC PAPER  4.6 BUSINESS INTELLIGENCE AND DATA VISUALIZATION        3L

2P

 05 30 70 100 4
MC CRT/ ERP/ TALLY 02 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   27   650 26

SEMESTER - V

SEM- V PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

CORE COURSE

 PAPER– 5.1 BUSINESS LAW L 04 30 70 100 4
PAPER– 5.2 INCOME TAX L 04 30 70 100 4
PAPER– 5.3 ENTREPRENEURIAL DEVELOPMENT L 04 30 70 100 4
PAPER– 5.4 SERVICES MARKETING L 04 30 70 100 4
DSE PAPER– 5.5 BUSINESS TRANSFORMATION USING AI & ANALYTICS 3L

2P

 05 30 70 100 4
PAPER– 5.6 OPERATION RESEARCH L 04 30 70 100 4
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   25   650 24 + 1*

SEMESTER - VI

SEM- VI PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER– 6.1 STRATEGIC MANAGEMENT L 04 30 70 100 4
PAPER– 6.2 FINANCIAL STATEMENT ANALYSIS L 04 30 70 100 4
PAPER– 6.3 INTERNATIONAL BUSINESS L 04 30 70 100 4
DSE PAPER– 6.4 ADVANCED DATA ANALYTICS TECHNIQUES L 04 30 70 100 4
PAPER– 6.5 MANAGEMENT PRACTICES L 04 30 70 100 4
SEC PAPER-6.6** RESEARCH PROJECT P 04 – 70 100 4
VIVA VOCE – 30
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
TOTAL   25   650 24 + 1*
GRAND TOTAL   4000 142 + 4*
Overview

Overview

About the College

Mount Carmel College for Women, run by the Congregation of the Carmelite Sisters of St. Teresa, founded in 1948 to meet the increasing demand for women’s education in India, is a minority institution run primarily for Catholic students but in the spirit of service it opens its doors to those of all castes and creeds. It draws its Inspiration from the Person and Teaching of Jesus Christ, Universal Master and Model of Education.

Initially affiliated to Mysore University, it became an affiliated college of Bangalore University in the year 1964. Post Trifurcation of Bangalore University, the college is affiliated to Bengaluru Central University from the academic year 2018-19. The college has been Assessed and Re-Accredited by the National Assessment and Accreditation Council (NAAC) and been awarded A Grade. The College was granted Autonomy in the academic year 2005 – 2006, and has been identified by UGC as “Centre with Potential for Excellence” (CPE). the college is consistently ranked among the top 10 Institution of higher education in India.

DEPARTMENT OF BUSINESS STUDIES – BBA

The Department of Business Studies was established in 1993 and offers two undergraduate programs in Business Management. BBA –Regular (Specialization in Finance, Marketing, HRM and International Business) and BBA – (Business Analytics).
The program content is delivered by highly experienced, qualified and professional faculty, both full time and visiting. Industry experts constitutes the BOS on a regular basis to make the content industry ready. The institution offers excellent infrastructure, like state of art auditorium, seminar halls, Net enabled library and Computer Centre, A.V Rooms etc.

About the Program

The BBA program is an Undergraduate Degree Program in Business and Management Studies. The Department of Business Studies offers Two undergraduate programs
• BBA –Regular (Specialization in Finance, Marketing, HRM and International Business)
• BBA – Business Analytics
The programs aim to enable students to acquire knowledge and skills required by the industry and business sector. It provides the right nurturing ground for students to pursue their entrepreneurial ambitions. The curriculum is industry driven and facilitated by experienced faculty and follows a contemporary take and emphasizes on offering an overview to launch and manage a business effectively. This ensures that our students acquire knowledge of quantitative, qualitative techniques as well as a thorough understanding of the field. Graduates of this degree will be able to demonstrate their skills in Business Communication, Business Statistics, Management, Finance, Organizational Behaviour, Human Resource Management, Business Analytics etc. The Curricular and Extracurricular activities are designed in a way to ensure that the students receive a holistic understanding of managing business through the curriculum.

Dean of Management Studies

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Head of Department

Dr. S. Rajkumar
MBA, MHRM, M.Phil., Ph.D.

Vision

  • The Department of Business Studies envisions imparting holistic management education among women while also building skills required for integrating into the society and acting as change agents so as to empower and enable them to take up responsible positions in the industry

Mission

  • To develop the knowledge and perspective skills among the students as required by the industry
  • To expose students to the micro and macro environment that affects business and build skills required to analyze the opportunities put forth by the changing macro environment
  • To enable students to understand the functional areas of management and to equip them with the knowledge of using quantitative and analytical tools in decision-making
  • To build entrepreneurial skills and help understand the importance of people management and resources management in business

Program Objectives

BBA – REGULAR

• This program aims to prepare students for successful business careers in a dynamic global environment across finance. HR and Marketing domains.
• To develop analytical skills and decision making skills across functional areas of the management.
• To understand dynamic policy changes and their implication on business policies and strategies.
• To develop a culture of entrepreneurship and self-employment.

BBA – BUSINESS ANALYTICS

• This program aims to enables Students to understand the Fundamentals of Business Analytics and Build a Mind-set for Data-driven Decision Making.
• To understand the relevance of Business Analytics for Decision Making across functional areas like HR, Finance, Marketing, CRM and Pricing Strategies.
• To Build a Strong Foundation in Statistics and Probability to better understand data for Business Analytics.
• Increasing the Probability of Employability in the Field of Business Analytics, it is sort of Industry Readiness Programme
• To help students to use Tableau, a powerful business intelligence tool, to visualize and share insights from data
• To learn the Art and Science of Data Storytelling and achieve greater analytics impact.
• To impart Skills to use Advanced Excel to gather, transform, and analyse data.
• To learn how to use Power Query and Power Pivot in Excel.
• To understand Depth of Statistical Data and machine learning algorithm using ‘r’ and Tableau

TEACHING PEDAGOGY

• Lecturer method of teaching is combined with the use of PPT Presentations,
• Activity based learning –
o Role Play, Group Discussions, Case Study, Video Making –Concept Based Learning, Blogs, Simulation Exercises, Experiential Learning
o Webinar – Interactive Learning Session Using ICT.
o Cross Cultural Learning Exercises
o E-T Club – Economic Times Club
o Class – Outside Class
o TGIF – Thank God Its Friday
• Compulsory Live Project in the VI Semester – Research based in their respective area of specialization.
• Submission of assignments on Current Topics as part of Knowledge & Skill enhancement.
• Presentations on Current Affairs and Policy Changes.
• Organizing Guest Lectures.
• Industrial Visits.
• Organizing National Level Management Fest – Carpediem
• Intra-department competitions –Sacrosanct
• Participating in National Level Management fests organized by other institutions
• Encouraging students to make Power Point Presentations on selected topics, recent trends in Management, Industry and Economy, International Business, etc.
• Dedicated Quiz hour within the time table to organize business quiz and to discuss current affairs.
• Encouraging industrial and social research.
• Offering credit courses in Application of Statistical tools in Social Research, Best Practices in HRM, Retail Analytics, Brand Management, Insurance, Capital Markets and Social Media Management.
• Offering Value Enrichment Classes on Value Education, Environmental Protection and Indian Constitution.

Program Specifications

Program Specifications

ELIGIBILITY: BBA-REGULAR

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) there to are eligible to seek admission to this program. Further they are required to,
a. Take a written admission test in Maths, English, Reasoning, Aptitude, Current Affairs and General Knowledge.
b. Participate in a Group Discussion and
c. Undergo a Personal Interview

ELIGIBILITY: BBA – BUSINESS ANALYTICS

Students who have completed two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) there to are eligible to seek admission to this program. Additionally, for BBA-Analytics students should have studied Mathematics/ Statistics at PUC / XII STD. level. Further they are required to,
a. Take a written admission test in Maths, English, Reasoning, Aptitude, Current Affairs and General Knowledge.
b. Participate in a Group Discussion and
c. Undergo a Personal Interview

SCOPE OF THE PROGRAM

The BBA students after completion of the program can take up middle level executive position in industry or pursue higher education – MBA, M.Com M.B.S, M.M.S. or any other Post Graduate or Professional Course like C.A, ICWA, ACS, ACCA, ICMA and CFA etc.

DURATION OF THE COURSE

The course is divided into six semesters over a three-year period.

MEDIUM OF INSTRUCTION

The medium of Instruction and Examination shall be in English.

ATTENDANCE

  • Each semester shall be taken as a unit for the purpose of calculating attendance.
  • A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination

DISCIPLINE

  • Discipline must be maintained on campus and in class.
  • Insubordinate and rude behavior will be strictly dealt with.
  • Mobiles are banned on campus.
  • Repeated violation of rules and unacceptable behavior can lead to rustication.

DRESS CODE

The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college.
Students will carry their Identity Cards at all times.

SCHEME OF EVALUATION

Each paper will be evaluated for 100 marks as follows:

Continuous Internal Assessment (CIA) 30 Marks
End Semester Examination (ESE)  70 Marks
Total  100 Marks

Continuous Internal Assessment (CIA) will be assessed as follows:

Class Test – I 15 Marks
Skill Development/Project/Assignment/Presentation  10 Marks
Attendance  05 Marks
Total  30 Marks
Syllabus (BBA Regular)

BBA- SEMESTER SCHEME – COURSE MATRIX

BBA – REGULAR - 2020- 2021

Semester – I

 

SEM- I

 PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN: KANNADA/ HINDI/ FRENCH GERMAN / SANSKRIT /  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER – 1.1 BUSINESS MANAGEMENT L 04 30 70 100 4
PAPER – 1.2 BUSINESS ECONOMICS L 04 30 70 100 4
PAPER – 1.3 BUSINESS MATHEMATICS 4L

1T

 05 30 70 100 4
PAPER – 1.4 FUNDAMENTALS OF ACCOUNTING 4L

1T

 05 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
 ABILITY ENHANCEMENT COURSE–AEC

INDIAN CONSTITUTION

 L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   29   700 22 + 1*

Semester – II

SEM- II PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN : KANNADA/ HINDI / SANSKRIT / FRENCH / GERMAN  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER-2.1 BUSINESS ENVIRONMENT L 04 30 70 100 4
PAPER-2.2 HUMAN RESOURCE MANAGEMENT L 04 30 70 100 4
PAPER-2.3 BUSINESS STATISTICS 4L

1T

 05 30 70 100 4
PAPER-2.4 FINANCIAL ACCOUNTING 4L

1T

 05 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
  ABILITY ENHANCEMENT COURSE–AEC

                                             ENVIRONMENTAL STUDIES

 L 02 15 35 50 2
C/ EC  
 

 

 TOTAL   29   700 22 + 1*

* Value education marks will not be included for the calculation of SGPA and CGPA

Semester – III

SEM- III PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER  -3.1 CORPORATE ACCOUNTING L 04 30 70 100 4
PAPER  -3.2 INFORMATION TECHNOLOGY FOR MANAGERS L 04 30 70 100 4
ITM – LAB SESSIONS P 02 – – – –
PAPER – 3.3 INTERNATIONAL BUSINESS L 04 30 70 100 4
PAPER – 3.4 ORGANISATIONAL BEHAVIOUR L 04 30 70 100 4
PAPER – 3.5 BUSINESS COMMUNICATION L 04 30 70 100 4
GC PAPER – 3.6 MARKETING MANAGEMENT L 04 30 70 100 4
C/ EC GENERIC COURSE( GC) – IDC L 02 15 35 50 2
TOTAL   28   650 26

Semester – IV

SEM- IV PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER – 4.1 FINANCIAL MANAGEMENT L 04 30 70 100 4
PAPER – 4.2 COST ACCOUNTING L 04 30 70 100 4
PAPER – 4.3 BANKING LAW AND PRACTICE L 04 30 70 100 4
PAPER -4.4 COMPANY LAW L 04 30 70 100 4
PAPER -4.5 PRODUCTION AND OPERATIONS MANAGEMENT L 04 30 70 100 4
SEC PAPER  4.6 BUSINESS RESEARCH METHODS L 04 30 70 100 4
MC SKILL ENHANCEMENT COURSE – SEC

TALLY/ ADVANCED EXCEL/ CRT

 L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   26   650 26

Semester – V

SEM- V PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

CORE COURSE

 PAPER– 5.1 BUSINESS LAW L 04 30 70 100 4
PAPER– 5.2 INCOME TAX L 04 30 70 100 4
PAPER– 5.3 ENTREPRENEURIAL DEVELOPMENT L 04 30 70 100 4
 

DSE

 PAPER– 5.4 SERVICES MARKETING L 04 30 70 100 4
PAPER– 5.5 DSE – ELECTIVE-I L 04 30 70 100 4
PAPER– 5.6 DSE – ELECTIVE-II L 04 30 70 100 4
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC
 

 

 TOTAL   25   650 24 + 1*

Semester – VI

SEM- VI PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER– 6.1 STRATEGIC MANAGEMENT L 04 30 70 100 4
PAPER– 6.2 FINANCIAL STATEMENT ANALYSIS L 04 30 70 100 4
PAPER– 6.3 MANAGEMENT INFORMATION SYSTEMS L 04 30 70 100 4
MIS-PRACTICALS P 02 – – – –
 

DSE

 

 PAPER– 6.4 DSE – ELECTIVE-III L 04 30 70 100 4
PAPER– 6.5 DSE – ELECTIVE-IV L 04 30 70 100 4
SEC PAPER-6.6** RESEARCH PROJECT P 04 – 70 100 4
VIVA VOCE – 30
C/ EC VALUE EDN/ RELIGION L 01 15 35 50* 1*
 
 

 

 TOTAL   27   650 24 + 1*
GRAND TOTAL       4000 144 + 4*

*Value education/ Curricular & Extra- Curricular marks/credits will not be included for the calculation of SGPA & CGPA
DSE –DISCIPLINE SPECIFIC ELECTIVE
Note – Paper – 6.6**- Research Project and Viva Voce will be for a total of 100 marks
Research Project will be evaluated for 70 marks and Viva Voce will carry 30 marks.

FIFTH AND SIXTH SEMESTER

SUBJECT SPECIALISATION & ELECTIVES

SPECIALISATION: HUMAN RESOURCE MANAGEMENT

ELECTIVE I : HUMAN RESOURCE DEVELOPMENT
ELECTIVE II : INTERNATIONAL HUMAN RESOURCE MANAGEMENT
ELECTIVE III : INDUSTRIAL RELATIONS
ELECTIVE IV : INDUSTRAL LAWS

SPECIALISATION: MARKETING MANAGEMENT

ELECTIVE I : PRODUCT AND BRAND MANAGEMENT
ELECTIVE II : CONSUMER BEHAVIOUR
ELECTIVE III : ADVERTISING AND MEDIA MANAGEMENT
ELECTIVE IV : SERVICES MANAGEMENT

SPECIALISATION: FINANCE

ELECTIVE I : FINANCIAL MARKETS AND SERVICES
ELECTIVE II : COST ANALYSIS FOR DECISION MAKING
ELECTIVE III : INVESTMENT AND PORTFOLIO MANAGEMENT
ELECTIVE IV : INTERNATIONAL FINANCE AND FOREX MANAGEMENT

SPECIALISATION: INTERNATIONAL BUSINESS

ELECTIVE I : EXIM TRADE
ELECTIVE II : INTERNATIONAL MARKETING
ELECTIVE III : INTERNATIONAL FINANCE
ELECTIVE IV : INTERNATIONAL HRM

Syllabus (BBA Business Analytics)

BBA- SEMESTER SCHEME – COURSE MATRIX

BBA- ANALYTICS COURSE MATRIX - 2020- 2021

SEMESTER - I

 

SEM- I

 PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 LANG – 1 LAN: KANNADA/ HINDI/ FRENCH GERMAN / SANSKRIT /  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER – 1.1 BUSINESS MANAGEMENT L 04 30 70 100 4
PAPER – 1.2 FUNDAMENTALS OF BUSINESS ANALYTICS 3L

2P

 05 30 70 100 4
PAPER – 1.3 QUANTITATIVE METHODS & TECHNIQUES 4L 04 30 70 100 4
PAPER – 1.4 FUNDAMENTALS OF ACCOUNTING 4L 04 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
INDIAN CONSTITUTION L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   28   700 22 + 1*

SEMESTER - II

SEM- II PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

LAN

 

 LANG – 1 LAN : KANNADA/ HINDI / SANSKRIT / FRENCH / GERMAN  ADDITIONAL ENG. L 04 30 70 100 2
AECC LANG – 2 ENGLISH L 04 30 70 100 2
CORE COURSE PAPER-2.1 BUSINESS ENVIRONMENT L 04 30 70 100 4
PAPER-2.2 HUMAN RESOURCE MANAGEMENT L 04 30 70 100 4
PAPER-2.3 ESSENTIAL STATISTICS FOR BUSINESS ANALYTICS   3L

2P

 05 30 70 100 4
PAPER-2.4 FINANCIAL ACCOUNTING L 04 30 70 100 4
MC

 

 VALUE EDN/ RELIGION L 01 15 35    50*   1*
ENVIRONMENTAL STUDIES L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   28   700 22 + 1*

* Value education marks will not be included for the calculation of SGPA and CGPA

SEMESTER - III

SEM- III PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER  -3.1 CORPORATE ACCOUNTING L 04 30 70 100 4
PAPER  -3.2 APPLICATION OF BUSINESS ANALYTICS 3L

2P

 05 30 70 100 4
PAPER – 3.3 BUSINESS ECONOMICS L 04 30 70 100 4
PAPER – 3.4 ORGANISATIONAL BEHAVIOUR L 04 30 70 100 4
PAPER – 3.5 BUSINESS COMMUNICATION L 04 30 70 100 4
PAPER – 3.6 MARKETING MANAGEMENT L 04 30 70 100 4
GC GENERIC COURSE – IDC L 02 15 35 50 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   27   650 26

SEMESTER - IV

SEM- IV PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER – 4.1 FINANCIAL MANAGEMENT L 04 30 70 100 4
PAPER – 4.2 COST ACCOUNTING L 04 30 70 100 4
PAPER – 4.3 BANKING LAW AND PRACTICE L 04 30 70 100 4
PAPER -4.4 COMPANY LAW L 04 30 70 100 4
PAPER -4.5 BUSINESS RESEARCH METHODS L 04 30 70 100 4
SEC PAPER  4.6 BUSINESS INTELLIGENCE AND DATA VISUALIZATION        3L

2P

 05 30 70 100 4
MC CRT/ ERP/ TALLY 02 2
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   27   650 26

SEMESTER - V

SEM- V PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
 

CORE COURSE

 PAPER– 5.1 BUSINESS LAW L 04 30 70 100 4
PAPER– 5.2 INCOME TAX L 04 30 70 100 4
PAPER– 5.3 ENTREPRENEURIAL DEVELOPMENT L 04 30 70 100 4
PAPER– 5.4 SERVICES MARKETING L 04 30 70 100 4
DSE PAPER– 5.5 BUSINESS TRANSFORMATION USING AI & ANALYTICS 3L

2P

 05 30 70 100 4
PAPER– 5.6 OPERATION RESEARCH L 04 30 70 100 4
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
 

 

 TOTAL   25   650 24 + 1*

SEMESTER - VI

SEM- VI PAPER NO. TITLE OF THE PAPER L/ T / P

PAPER

 HOURS/ PER WEEK MARKS TOTAL MARKS CREDITS
CIA ESE
CORE COURSE PAPER– 6.1 STRATEGIC MANAGEMENT L 04 30 70 100 4
PAPER– 6.2 FINANCIAL STATEMENT ANALYSIS L 04 30 70 100 4
PAPER– 6.3 INTERNATIONAL BUSINESS L 04 30 70 100 4
DSE PAPER– 6.4 ADVANCED DATA ANALYTICS TECHNIQUES L 04 30 70 100 4
PAPER– 6.5 MANAGEMENT PRACTICES L 04 30 70 100 4
SEC PAPER-6.6** RESEARCH PROJECT P 04 – 70 100 4
VIVA VOCE – 30
MC VALUE EDN/ RELIGION L 01 15 35 50* 1*
C/ EC NCC / NSS / CDP/ RESEARCH / INTERNSHIP
TOTAL   25   650 24 + 1*
GRAND TOTAL   4000 142 + 4*