BBA Branding & Advertising
Overview
In the BBA (Branding & Advertising) program, strategic activities, workshops, and masterclasses are utilized to mentor and hone the skills of students. These learning opportunities are designed and facilitated by experienced professionals and industry experts, who bring their real-world expertise into the classroom. Through these activities, our students are equipped with the practical skills and knowledge necessary to excel in the branding and advertising industry.
Objectives of the BBA Branding and Advertising Program
- To equip students with the knowledge and skills required to build, manage, and sustain strong brands in a competitive and evolving marketplace.
- To develop creative and strategic thinking abilities necessary for planning, executing, and evaluating effective advertising and promotional campaigns across traditional and digital media.
- To enable students to understand consumer behavior, market trends, and communication strategies that influence brand perception and advertising effectiveness.
- To foster the ability to analyze industry dynamics, emerging technologies, and regulatory changes, and to apply these insights to branding and advertising strategies.
- To cultivate entrepreneurial abilities and encourage innovation in brand creation, advertising solutions, and the development of marketing communication ventures.
Teaching Pedagogy
Agency M: Branding & Advertising Agency (Of The Students, By The Students!)
- Agency M is a unique part of the BBA (Branding & Advertising) program that provides students with a real-world experience in the branding and advertising industry. The agency operates as a fully-functional advertising firm with student teams that work on projects for real clients. Under the guidance of experienced faculty and industry experts, students gain hands-on experience in every aspect of the advertising process, from conceptualization to execution.
- Through Agency M, students learn valuable skills in teamwork, communication, project management, and strategic thinking that prepare them for successful careers in the industry. Moreover, the agency’s industry collaborations and partnerships provide students with valuable networking opportunities that give them a competitive edge in the job market. With Agency M, students get to experience the challenges and rewards of working in the real-world advertising industry while still in college.
Year 1 Strategic Activities
- The Beyond Fear workshop is known for helping students confront their fears by eating fire, walking on glass, and interacting with dynamic Indian TV personalities. Lessons in teamwork, exploring the unknown, and overcoming fear are taught through this workshop.
- SoBA Local, a social media segment, is aimed at providing unique information to diverse audiences in different languages. Barriers and conformity are broken down through SoBA Local, enabling everyone to take pride in their vernacular.
- The Navarasa workshop allows students to explore their true emotions, foster empathy, and regulate their emotions – a crucial skill in the branding and advertising industry.
- The importance of acknowledging and expressing their emotions is taught to students through our Letter Writing project, where they write letters to their parents, institution, and the person who inspires them. The exchange of raw and true words makes this project an unforgettable experience.
- In Brand Biryani, students are taught the importance of standing out by assessing different biryani restaurants in Bengaluru. The project culminates in filming reels with their teams and winning the challenge.
- Through our Bare Wicked Banter podcast, students learn spontaneity and communication skills. Engaging and thought-provoking content is created through extensive planning and shoot days.
- The Beg, Borrow, Business project allows students to assess their ability to earn money from virtually nothing while achieving set objectives as they navigate the streets of Bangalore. Valuable lessons in money management are imparted, bringing individuals together as they race to accumulate each penny.
- SoBA Bytes newsletter provides a platform for students to showcase their creative writing and design skills while breaking away from the textbook mindset. At SoBA Bytes, students have fun and capture the essence of what is done at SoBA!
- Student teams participate in the 24 Hour Ad Film strategic activity, creating, shooting, editing, and publishing an ad film within 24 hours. Their creativity, speed, and strategic thinking are showcased through this activity.
Year 1 Masterclasses
- Social Networking: An educational program where experts teach participants how to effectively use social media platforms for networking purposes, expanding their reach, and building relationships with their target audience.
- Research: A masterclass that provides participants with the skills and knowledge required to conduct research effectively, including formulating research questions, collecting and analyzing data, and presenting findings.
- Personal Branding: An educational program that focuses on building and managing one’s personal brand, including defining one’s values, creating a brand identity, and developing a communication strategy to promote oneself effectively.
Year 2 Strategic Activities
- Fit My Shoe: Participants are divided into teams and are given a budget to design and market a new line of shoes that meet specific customer needs and preferences.
- Business of Addiction: Learn about the economics and impact of addiction on society, and work together to develop a comprehensive plan to address the issue.
- Street Play: Participants use the medium of street theater to address social issues and communicate important messages to the audience.
- Sales Day: Compete in a sales challenge to pitch and sell products or services to potential customers!
- Fashion Show: Design and showcase a fashion line, while considering factors such as target audience, market trends, and branding.
- Ad Film Festival: Create and present advertising campaigns for a specific product or service, with a focus on creativity and effectiveness.
- Agency Hunt: A strategic activity where participants work in teams to research and evaluate advertising agencies, and select the best fit for a specific project or client.
Year 2 Workshops
- Interpersonal Skills: A workshop that focuses on improving communication, collaboration, and conflict resolution skills in professional and personal settings.
- Creativity: A workshop that helps participants develop their creative thinking and problem-solving abilities through various exercises and techniques.
- Grammar of Ad Film Making: A workshop that covers the essential grammar and technical aspects of creating effective and impactful ad films.
- Digital Marketing: A workshop that provides an overview of digital marketing strategies and tools, and how to use them to achieve business objectives.
- Problem Solving & Decision Making: A workshop that teaches participants how to identify and analyze problems, generate and evaluate potential solutions, and make effective decisions.
Year 2 Masterclasses
- Brand Strategy: A masterclass that explores the fundamentals of brand strategy, and how to create a strong and unique brand identity that resonates with the target audience.
- The Art & Science of Entrepreneurship: A workshop that covers the essential skills and knowledge needed to start and run a successful business, including ideation, business planning, and financial management.
Year 2 Workshops
- Itch Summit: An experiential learning event organized and curated by students, which brings together entrepreneurs, innovators, and industry experts to share insights, ideas, and experiences related to innovation and entrepreneurship.
Personalized Mentorship: Learning By Doing
- The importance of personalized mentorship and learning by doing is understood at SoBA. Individual attention and guidance to help students achieve their academic and career goals are provided by our faculty members who serve as mentors.
- Experiential learning is prioritized by providing opportunities for students to engage in hands-on projects and internships that allow them to apply what they learn in class to real-world situations. Through the “Learning by Doing” approach, practical skills and experience are gained by students that set them apart in the job market.
- The personalized mentorship program ensures that individual attention and support are received by students, allowing them to grow and excel in their studies and professional pursuits.
Program Specification
Eligibility
Students who have completed a two-year Pre-University Course in Commerce/ Arts/ Science/ of Karnataka or Equivalent (XII STD/ CBSE / ISC / or other state boards) are eligible to seek admission to this program.
Additionally, for BBA (Branding & Advertising) students are required to:
- Participate in a Group Discussion, and
- Undergo a Personal Interview
Scope of the Program / Career Opportunities
Upon completion of the BBA (Branding & Advertising) program, graduates have a variety of exciting career opportunities available to them. With a strong foundation in branding, advertising, consumer behavior, and creative strategy, graduates can pursue careers as advertising executives, brand managers, marketing directors, digital marketing specialists, media planners, public relations specialists, and more.
The skills learned during the program, combined with hands-on experience gained through internships and projects, give graduates a competitive edge in the job market.
Additionally, the BBA program prepares students for further academic pursuits, including pursuing a master’s degree in a related field. Graduates of the BBA program at Mount Carmel College are well-equipped to enter the branding and advertising industry and make a meaningful impact on the world of marketing.
Duration of the Course
The undergraduate degree should be of either a three or four-year duration, with multiple entry and exit options within this period, the four-year multidisciplinary Bachelor’s programme is the preferred option as it allows the opportunity to experience the full range of holistic and multidisciplinary education. The four-year programme may also lead to a degree with Research, if the student completes a rigorous research project in the major area(s) of study.
Thus the undergraduate programmes shall extend over four academic years Eight Semesters) with multiple entry and exit options. Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days (excluding the time spent for the conduct of final examination of each semester).
Medium of Instruction
The medium of Instruction and Examination shall be in English.
Attendacnce
Each semester shall be taken as a unit for the purpose of calculating attendance.
A student shall be considered to have satisfied the requirement of attendance for the semester, if she has a minimum of 75% attendance in each of the subjects, failing which the student will not be allowed to take up the End Semester Examination.
Discipline
- Discipline must be maintained on campus and in class.
- Insubordinate and rude behaviour will be strictly dealt with.
- Mobiles are banned on campus.
- Repeated violation of rules and unacceptable behaviour can lead to rustication.
Dress Code
The students are expected to conform to the dress code specified by the college management. BBA students are required to dress up formally wear a Blazer every day and must be in their formal uniform for all formal occasions and whenever they represent the college. Students will carry their Identity Cards at all times.
Assessment
For Discipline Specific Core Courses (DSC), Discipline Specific Elective Courses (DSE), and Language Courses (L1&L2).
| Component | Parameters | Marks |
|---|---|---|
| C1 | Continuous Internal Assessment | |
| Internal Assessment Test -1 | 10 | |
| Seminars / Presentations / Activity | 10 | |
| TOTAL- C1 | 20 | |
| C2 | Continuous Internal Assessment | |
| Internal Assessment Test -2 | 10 | |
| Case study /Assignment / Field work / Project work | 10 | |
| TOTAL- C2 | 20 | |
| TOTAL = C1 + C2 | 40 | |
| C3 | Semester End Examination | 60 |
| TOTAL = C1 + C2 + C3 | 100 | |
Program Matrix
| NEP Category | Course Code | Course Title | L/ T / P | Hours P/W | Marks | Total Marks | Credits | |
|---|---|---|---|---|---|---|---|---|
| CIA | ESE | |||||||
| Semester – I | ||||||||
| AECC | Lang.1.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| AECC | Lang.1.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| DSC – 1 | BBA.1.1 | Business Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 2 | BBA.1.2 | Fundamentals of Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 3 | BBA.1.3 | Fundamentals of Marketing and Advertising | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| SEC – 1 : SB | BBA.1.4 | Digital Branding | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
| OE – 1 | BBA.1.5 | Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
| SEC-VB | BBA.1.6 | Health, Wellness & Yoga | 1:0:2 | 02 | 50 | 0 | 50 | 2 |
| Sub – Total (Sem-1) | 25 | 315 | 385 | 700 | 25 | |||
| Semester – II | ||||||||
| AECC | Lang.2.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| AECC | Lang.2.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| DSC – 4 | BBA.2.1 | Financial Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 5 | BBA.2.2 | Consumer Psychology | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 6 | BBA.2.3 | Advertising & Marketing Research | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| OE – 2 | BBA.2.4 | Open Elective a. International Business Environment b. HR Analytics & Design Thinking c. Digital Marketing | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
| AECC | BBA.2.5 | Environmental Studies | 2:0:0 | 02 | 20 | 30 | 50 | 2 |
| SEC-VB | BBA.2.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:4 | 02 | 50 | – | 50 | 2 |
| Sub – Total (Sem-2) | 25 | 310 | 390 | 700 | 25 | |||
| Semester – III | ||||||||
| AECC | Lang.3.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| AECC | Lang.3.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| DSC – 7 | BBA.3.1 | Corporate Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 8 | BBA.3.2 | Strategic Brand Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 9 | BBA.3.3 | Foundation of Digital Marketing | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| OE – 3 | BBA.3.4 | Open Elective a. Essentials of Business Management b. Financial Planning and Wealth Management c. Cultural Diversity at Work Place | 3:0:0 | 03 | 40 | 60 | 100 | 3 |
| SEC – 2 : SB | BBA.3.5 | Artificial Intelligence | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
| SEC-VB | BBA.3.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:2 | 02 | 50 | – | 50 | 2 |
| Sub – Total (Sem-3) | 25 | 315 | 385 | 700 | 25 | |||
| Semester – IV | ||||||||
| AECC | Lang.4.1 | Language – I | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| AECC | Lang.4.2 | Language – II : General English | 3:1:0 | 03 | 40 | 60 | 100 | 3 |
| DSC – 10 | BBA.4.1 | Cost Accounting | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 11 | BBA.4.2 | Media Management and PR | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 12 | BBA.4.3 | Ad Film Making – Essentials | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| SEC – 3 | BBA.4.4 | Financial Literacy & Investment Awareness | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
| AECC | BBA.4.5 | Indian Constitution | 2:0:0 | 02 | 40 | 60 | 100 | 2 |
| SEC-VB | BBA.4.6 | Sports/ NCC/ NSS / R&R (S&G)/ Cultural | 0:0:4 | 02 | 50 | – | 50 | 2 |
| Sub – Total (Sem-4) | 24 | 295 | 355 | 650 | 24 | |||
| Semester – V | ||||||||
| DSC-13 | BBA.5.1 | Account Planning & Advertising | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC-14 | BBA.5.2 | Project/Campaign/Pitch (Interdisciplinary Project) | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 15 | BBA.5.3 | Financial Statement Analysis | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSE-1 | BBA.5.4 | Operation Research | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
| DSE-2 | BBA.5.5 | Brand and Advertising Design | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
| VOC-1 | BBA.5.6 | Copywriting, Intellectual Property Rights and Media Law | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
| SEC – 4 CRT | BBA.5.6 | Campus Recruitment Training | 1:0:2 | 02 | 25 | 25 | 50 | 2 |
| Sub – Total (Sem-5) | 25 | 265 | 385 | 650 | 23 | |||
| Semester – VI | ||||||||
| DSC-16 | BBA.6.1 | Services Marketing | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC-17 | BBA.6.2 | Business Law | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSC – 18 | BBA.6.3 | Strategic Management | 4:0:0 | 04 | 40 | 60 | 100 | 4 |
| DSE-3 | BBA.6.4 | Cultural Studies, Contemporary Cultural Research | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
| DSE-4 | BBA.6.5 | Storytelling and Content Strategy | 4:0:0 | 04 | 40 | 60 | 100 | 3 |
| VOC-2 | BBA.6.6 | Creative Entrepreneurship | 3:0:0 | 04 | 40 | 60 | 100 | 3 |
| SEC – 4 INTERN | BBA.6.7 | Internship | 0:0:4 | 02 | – | 50 | 50 | 2 |
| Sub – Total (Sem-6) | 26 | 240 | 410 | 650 | 23 | |||
Career Prospects for BBA Branding and Advertising Graduates
- Brand Manager – Oversee brand positioning, develop branding strategies, and ensure consistent brand identity across channels.
- Advertising Executive / Account Executive – Manage client relationships, coordinate ad campaigns, and collaborate with creative teams in advertising agencies.
- Creative Strategist – Develop creative concepts and communication strategies that align with brand goals.
- Digital Marketing Specialist – Handle social media marketing, content creation, SEO/SEM, and digital advertising strategies.
- Media Planner / Media Buyer – Plan and purchase media space across traditional and digital platforms to maximize campaign reach and impact.
- Market Research Analyst – Conduct market studies, analyze consumer insights, and support data-driven branding and advertising decisions.
- Content Creator / Copywriter – Create compelling brand stories, advertising copy, and digital content for marketing campaigns.
- Public Relations (PR) Executive – Manage brand reputation, communication strategies, and media relations.
- Event Manager / Promotion Manager – Organize brand events, promotional activities, and experiential marketing initiatives.
- Social Media Manager – Build and manage a brand’s social presence with targeted communication and engagement strategies.
- Entrepreneur / Start-up Founder – Launch advertising agencies, branding consultancies, digital marketing firms, or creative studios.
